Ready to Drink Cocktail “The Spritz” Hits Shelves, Elevated by Drinktainer from O I Glass

The newest ready-to-drink cocktail from Sazerac packs a familiar, sophisticated flavor, and through a co-packing partnershipbetween O-I and F.X. Matt, The Spritz is among the first to hit shelves in Drinktainer™

Drinktainer, a single-serve, recyclable glass container that features a RipCap® closure, is a natural pair with three refreshing The Spritz flavors: Traditional, Limone and Hugo.

Innovative Glass Packaging Delivers on Flavor and Style

"With The Spritz we wanted something elevated, sophisticated and fresh that would stand out from the sea of cans on shelf today," says Lauren Selman, Brand Director, Global Growthand Innovation at Sazerac. "Many ready-to-drink offerings don't deliver on both flavor and style, but The Spritz does. Nailing the entire drink experience - from the taste of liquid to the look of the bottle - was critical to product development. Functionally, we love that The Spritz bottle allows for ice/garnish/straw to be easily added if you prefer, and that the innovative pop-top technology maintains the effervescence expected of this bubbly beverage."

Lauren Selman, Brand Director, Global Growth and Innovation at Sazerac, said the Spritz delivers on both flavor and style.

The Drinktainer doesn't only stand out from cans, as Sazerac and F.X. Matt wanted to differentiate The Spritz from all other RTD cocktails and felt the packaging and design of O-I's unique new glass bottle did just that.

"Design-wise, we were drawn to the crisp, clean lines of the glass that make the bottle look sophisticated and aspirational, and how the artwork evokes a sense of retro nostalgia,"Selmansaid.

The Traditional flavor of The Spritz is inspired by the bitter and bubbly beverage that has made a comeback in recent years, featuring notes of Mandarin orange and herbal liqueur. Limone adds an extra twist of limoncello and notes of blood orange, grapefruit, carraway, and orange blossom, while Hugo has a profile of elderflower and notes of mint and lemon.

All three are characterized as being a little bit sweet, a little bit bitter and perfectly bubbly on the palate. Whichever flavor you choose, the sound and feel of popping the top off of a Drinktainer glass bottle will resonate as a different experience than your standard RTD cocktail.

While The Spritz is new to shelves, the packaging and marketing around The Spritz give the feel of a beverage that has stood the test of time, matching a flavor profile that has. That combination of innovation and nostalgia was exactly what the makers of the Drinktainer envisioned for their creation.

O-I, FX Matt Beverage Company Provide Glass Packaging Solutions

"When we set out to create this package, we really thought about the most optimal drinking experience. It's all about the wide mouth and getting the aroma," Sarah Brennan, Director of Marketing & New Product Development at O-I, said around the Drinktainer's release.

Drinktainer features a wide-mouth opening, closing the gap on the optimal drinking experience when enjoying a beverage from glassware. The 42mm RipCap® offers a unique opening ritual that's suitable for most carbonated beverages and creates a satisfying pop of freshness.

Lauren Selman, Brand Director, Global Growth and Innovation at Sazerac, noted how The Spritz in Drinktainer stands out in a sea of cans. "FX Matt and Sazerac have a solid and highly collaborative partnership, which is critical when managing and addressing all the newness that comes with being the first to innovate or try something new, as was the case with packaging for The Spritz," Selmansaid.

The Spritz was initially rolled out in May 2024, starting in Illinois, Indiana, Louisiana, Michigan, and Washington, and will continue to add additional markets to distribution over the next six months; the full national rollout is planned for spring of 2025.

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