The UB analyses the dangers of artificial intelligence in the media field

On Thursday 7 November, at 5.00 p.m., the Aula Magna of the Historic Building will host a conference to analyse the risks and ethical challenges posed by artificial intelligence (AI) in the media. Among the participants will be Jordi Vitrià, professor at the University of Barcelona and director of the UB Chair in Artificial Intelligence and Media, an initiative that has recently been promoted in collaboration with the audiovisual content platform 3Cat. Also taking part will be Patricia Ventura, a researcher specializing in the ethical implications of artificial intelligence and founder of Ethics by Design, an organization that promotes the integration of ethical values in technological design; Josep Maria Ganyet, an expert in digital transformation and digital culture, with a long career in digital communication and artificial intelligence; and Alberto Alejo, journalist and expert in corporate communication and digital innovation, who will give his views on the challenges for communication professionals in the face of the growing presence of AI in content creation processes.

The aim of the conference is to delve into issues related to the role of AI in the creation and distribution of news content. Issues such as the responsibility of the media in the use of algorithms to generate news and the potential impact on the veracity of the information, as well as the possible implications in terms of privacy and bias in automatically generated content, will be discussed. To encourage debate and critical reflection, the event will be open to the public, with prior registration.

The UB, through its Chair in Artificial Intelligence and Media, is committed to encouraging critical analysis of this technology applied to audiovisuals, at a time when it is increasingly present. This activity, which is part of the UB's commitment to promote an ethical and responsible use of AI, aims to provide food for thought so that journalists, communicators and citizens can be more aware of the risks and opportunities that this new technology represents for society.