Basis Global Technologies Inc.
08/22/2024 | Press release | Archived content
Gen Z is more likely to use social commerce during the holidays than other age groups
"As age increases, the likelihood of purchasing holiday gifts via social media decreases. Some 26% of millennials will buy a gift via social commerce this holiday season, followed by Gen X (15%) and baby boomers (6%), per Basis Technologies and GWI's survey."
Read more ineMarketer.