Ashley and Samsung Debut the Connected Home Experience

Ashley, the largest furniture store brand in North America, and Samsung Electronics America, a leading innovator in connected ecosystems and the #1 global TV brand for 18 years running,¹ have teamed up to launch The Connected Home Experience powered by Samsung SmartThings, revolutionizing the way people shop for their home. Starting today, guests can visit the Ashley flagship store in Brentwood, Tenn. to experience how stylish furnishings and smart technology work together to elevate the lifestyle of today's ever-connected consumer.

The partnership comes as more people are opting to make their now home, their dream home. Rather than shopping for smart home devices in a sea of shelves and little boxes, Ashley and Samsung are bringing connected living to life like never before. The showroom features on-trend furnishings where guests can see how easy it is to connect their favorite devices through the SmartThings ecosystem using interactive Samsung Galaxy Tab S9 FE+. In these immersive vignettes, guests can see how their spaces can transform into the ultimate party destination, the perfect work-from-home setup, or a serene bedroom sanctuary - all with a touch of a button. Ashley shoppers will also be able to purchase popular tech from Samsung, like fan-favorite The Frame, AI-enabled 98" Q80C QLED TV, immersive Odyssey Ark gaming monitor, and the recently introduced Galaxy Tab S9 FE+.