SpartanNash Opens Second Pilot Store For New Family Fare Strategy

October 14, 2024

SpartanNash held a grand reopening Oct. 8 for its Family Fare store in Sparta, Michigan.

This redesigned location is the second pilot store in SpartanNash's effort to deliver on its customer value proposition, providing a shopping experience centered on fresh products, convenience and value. Building on the success and insights gathered from its first pilot store in Holland, Michigan, the Sparta remodel refines key offerings to meet evolving shopper preferences.

"We gained valuable insights from the success of our Holland store concept and have incorporated those into our Sparta location," said Bennett Morgan, SpartanNash's EVP and chief merchandising officer.

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