How to Create a Website for a Hair Salon

1. Define your business needs

Before you start picking out a color palette or which font to use, decide first what your small business' needs are, if you have any particular goals you'd like to reach, and how a website will help.

As a baseline, you likely want to inform potential clients about your stylists, services, pricing, location, and booking. But you may have more specific goals too. For example, if your hair salon has just undergone a renovation to incorporate new services and stylists, that may be something you'd like to highlight.

Clarifying what your needs and goals are-they'll be different for a new business versus an established business-will form the foundation of your website. This includes your marketing and the different avenues you can use to acquire new customers.

2. Get a domain name

A domain name, like squarespace.com, is like a street address for your website. It's part of your overall brand and as important as your business name. Often, it makes sense for your domain name and business name to be the same. That makes it easier for prospective customers to find your site.

In some cases, your business' name as a domain may be taken. Make sure you have a few variations and a list to work off of to see what's available to buy. You could try adding a location, like [salon][city].com, or get a unique TLD, like .salon instead of .com.

Use the Business Name Generator to brainstorm a name

3. Pick a website builder or make it custom

When it comes to creating your website, you don't have to build it from scratch. Website builders, such as Squarespace, offer great templates and options to choose from that take a lot of the guesswork out of creating a website that works for your business.

For example, Squarespace Blueprint AI can help salon owners generate a website that's fit for their business with responses to a few questions on goals and brand personality. From there, the tool recommends specific structure, design elements, and curated content that fits your business's needs.

Or you may wish to fully customize your website if you have some coding chops. In any case, your website or the template you choose should be nimble and offer some flexibility if you want to change any images (such as client photos) or update information (such as pricing or specific hair stylists.) Choose a website with options to grow with your business.

4. Design your website

Your website is the first impression you leave with a prospective customer. That means brand and design can have a lasting or fleeting impact on someone visiting your website. Font, color, and whatever visuals you choose can reflect the salon's overall brand and the feeling you'd like your customers to have when they visit in person.

Keep these design tips in mind:

• Don't clutter your pages with a lot of text.

• Keep images small and use the essentials so it doesn't visually overload the website.

• Intuitively place the dropdown menu and/or essential information in a place users can find easily.

If you're not sure where to start, look at other hair salon websites and use designs or layouts you admire as inspiration. On Squarespace, you can use the Layout Switcher and Site Themes suggestions to preview page layout ideas or fonts and color palettes that match your vibe.

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