Inside A State 12/03/2024

Dr. Po-Lin Pan, professor of strategic communication, Dr. Manu Bhandari, associate professor of strategic communication, and Dr. Lily Zeng, professor of creative media production, are the authors of fast-food brand research in the journal Sustainability. Their research focused on the mediating roles of self-efficacy, brand trust and brand commitment in the relationship between body mass index (BMI) and fast-food consumption. Their research also offered insights into the impact of health-conscious consumers' brand perceptions on their fast-food consumption. The article is online.