Four strategies for crafting personalization at scale for health marketing

Today's health consumers are more than willing to share information in exchange for better care, access to benefits and more tailored experiences that matter the most to them. But when their information doesn't get utilized to create more personalized experiences, 76% of consumers get frustrated, according to McKinsey research.

For savvy health marketers, personalization is a lot more than a simple [@First Name] at the top of emails and letters. For example, it can include content that speaks specifically to individual consumer attitudes about health services, such as whether they prefer in-person over virtual visits and access to apps to manage prescription refills and appointments.

Download our guide for smart ways to optimize data, understand consumer attitudes and implement personalization tactics across channels effectively and at scale.

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