PATA and Sanya Tourism Board Sign MOU, Strengthening Tropical Islands Tourism Development

The 2024 Tropical Coastal City Tourism Event, will take place at the China Hyatt Regency Sanya Tianli Bay in Sanya, Hainan, China from September 4-5. Under the theme "The Next Wave: Shaping the Future of Tourism Marketing in Tropical Coastal Cities," the event will delve into key topics such as innovative international tourism marketing strategies, supporting local communities, and paving the way for sustainable development in tropical coastal cities. The event aims to provide a platform for tropical coastal city mayor and tourism professionals to share best practices while further establishing Sanya as a key inbound international tourism destination in China. This event marks a significant milestone in fostering closer cooperation and joint development among tropical coastal cities.

About the Sanya Tourism Board

The Sanya Tourism Board (STB) is a statutory institution launched by the Sanya Municipal People's Government. Fulfilling the mission entrusted by the state to Hainan FTP to boldly experiment and explore, STB aims to comprehensively enhance the competitiveness and reputation of Sanya as an international tourism destination and become an important platform for efficiently serving the construction of an international center for tourism and consumption in Hainan.

The STB makes tourism promotion plans for Sanya, collaborates with tourism-related enterprises for joint marketing, and carries out such functions as MICE industry development, overseas route development, large-scale activity planning, and business development centered around the six major elements of tourism, such as food, accommodation, transportation, sightseeing, shopping, and entertainment, thus ensuring both city brand promotion and the boost of tourism consumption.Visit www.visitsanya.com.