AAAA - American Association of Advertising Agencies

09/07/2024 | Press release | Archived content

Hispanic Content Report | Incorporating Data and Social Media

HispanicAd.com and Adam R. Jacobson provide a comprehensive look at the importance of content and data in effectively reaching Hispanic consumers.

Insights from top Hispanic agency and marketer leaders include:

  • Evolution of long-form content
  • Role of influencer marketing in content strategies
  • Bias in artificial intelligence (AI)
  • Use digital media to target Hispanic consumers.

Read the full report.