Barnes & Noble Relocates Within Monmouth Mall11/13/2024

Grand Opening at 9AM on Wednesday, November 20, 2024

Eatontown, NJ - November 13, 2024 - Barnes & Noble is thrilled to announce the opening of its new Eatontown bookstore on Wednesday, November 20^th, just two weeks after closing their previous Monmouth Mall store. The new Barnes & Noble is still located in the Monmouth Mall (180 State Route 35, Eatontown, NJ 07724) now in a beautifully newly built space a few hundred yards away next to Macy's.

The new Barnes & Noble will officially open to the public at 9AM ET on Wednesday the 20^th, with author James Murray cutting the ribbon and signing copies of his books. The new location showcases the highly lauded bookstore design seen in the most recent Barnes & Noble store openings, featuring all the best books, toys, games and gifts that customers have come to expect from the nation's premier bookseller. The bookstore will also house an updated B&N Café. 

"We are very pleased to be opening this beautiful new bookstore here in Eatontown," said James Daunt, CEO of Barnes & Noble. "The Eatontown booksellers have gone above and beyond to have this new space ready so soon after closing the previous location, and just in time for the height of holiday shopping."

Barnes & Noble is enjoying a period of tremendous growth as the strategy to hand control of each bookstore to its local booksellers has proven so successful. The bookseller is experiencing strong sales in its existing stores and has been opening many new stores after more than 15 years of declining store numbers. In 2023, Barnes & Noble opened more new bookstores in a single year than it had in the whole decade from 2009 to 2019. The bookseller expects to open over 60 new bookstores in 2024. 

The new Eatontown location is one of twelve new Barnes & Noble bookstores to open in November, alongside stores in New York, Washington DC, Florida, Utah, New Hampshire, Kansas, Washington, and California. Each grand opening has drawn enthusiastic crowds that wrap around the building, filling the store as the ribbon is cut. 

"I am beyond excited to open a brand-new Barnes and Noble store in the new Monmouth Mall," said Store Manager Toby Riddle, B&N bookseller of 18 years. "We have been hard at work filling the shelves and can't wait to welcome readers into their new Eatontown Barnes & Noble."

Customers can discover more about upcoming events and news by following @bnmonmouthmall on social media.   

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