UToledo Receives Digital Marketing Awards for New Brand

UToledo Receives Digital Marketing Awards for New Brand

The University of Toledo's new The Power To Do brand that launched in July was recently honored with multiple awards at the 2024 Education Digital Marketing Awards in Atlanta.

UToledo's brand was awarded gold in six categories: Digital Special Video: Under 2 minutes, Digital Video Ad, Online Display Ad, Other Social Media Content, Tik Tok and Total Digital Marketing Program.

UToledo also was awarded silver in a pair of categories: Digital Publication-Single and Facebook.

The Education Digital Marketing Awards is a recognition of outstanding achievements in digital marketing within the education sector. Entries were submitted from colleges, universities and secondary schools nationwide and evaluated by a panel of judges consisting of education marketers, advertising creative directors and marketing and advertising professionals.

UToledo worked with BVK, a Milwaukee-based marketing firm, to develop the new brand through market research that included 26 stakeholder interviews, more than 1,600 survey respondents and several focus groups.

"We are proud of The Power To Do brand to highlight UToledo's role as a transformative public research institution and academic medical center," said Meghan Cunningham, vice president for marketing and communications. "Through our marketing efforts we are telling the inspirational stories of Rockets in ways that will encourage more students to attend UToledo to make their dreams a reality and more members of our community to receive care at UToledo Health to help them live their best lives."

The initial brand launch in July focused on UToledo's student recruitment efforts and UToledo Health advertising hit the market in August. The Power To Do is the first time the University's academic and clinical enterprises are being marketed under the same brand framework.