Ten problems GenAI solves for news media companies focus of new INMA report

How generative AI can help improve newsroom operations, retain subscribers, and reach new audiences is the focus of this report.

"10 Problems GenAI Solves for News Media Companies" delves into how generative AI can help with:

• Reaching new paying audiences
• Advertising and first-party data
• Time-pressed readers who churn
• Costs
• Finding relevant content
• Unhappy print customers and churn
• Busy audiences who struggle to read
• Meeting user needs
• Staffing
• Trust

Per the report, generative AI has introduced new options and resources to these challenges news organisations have struggled with for years. And news media companies have wasted no time in exploring and integrating these solutions.

Written by INMA GenAI Initiative Lead Sonali Verma, "10 Problems GenAI Solves for News Media Companies" is designed to illustrate how news companies are adapting to a GenAI-driven world and solving universal problems that have long been a source of concern.

The report is the second of three "mini reports" offered by INMA and Verma this year, each addressing different aspects of our changing GenAI environment. Each report is drawn from conversations and insights with leaders at companies around the world and provides learnings and case studies that are actionable, timely, and relevant.

INMA's first report in April, "How Publishers Are Using GenAI Right Now," broke down what news media companies are doing with GenAI to improve workflow efficiency and consumer-facing products.

This second installment looks at how news organisations around the world are leveraging AI to solve common industry problems, and includes case studies from Nikkei, Times Internet, Clarin, FAZ, Daily Maverick, OVB Media, Bild, The Washington Post, Medien Hub Bremen-Nordwest, Schibsted, DPG Media, India Today, and Der Spiegel.

Led by Sonali Verma, INMA's Generative AI Initiative aims to surface news media GenAI use cases across the enterprise - newsroom, advertising and marketing, and more.

About International News Media Association (INMA)

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multiplatform environment. The INMA community consists of nearly 22,000 members at 1,000+ news media companies in 90+ countries, representing tens of thousands of news brands. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, awards competitions, and an unparalleled archive of best practices.

About the INMA Generative AI Initiative

Led by Sonali Verma, INMA's Generative AI Initiative aims to surface news media GenAI use cases across the enterprise - newsroom, advertising and marketing, and more.

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