AMES, Iowa - Fans of the reality show "Shark Tank" are likely familiar with Daymond John's journey as an entrepreneur. A pioneer in the fashion industry with more than $6 billion in product sales worldwide, John started his business operation in his mother's basement after taking out a $100,000 mortgage on her home.

The award-winning entrepreneur will share his strategies for building successful brands in a lecture titled "Daymond John's 5 Shark Points: Fundamentals for Success in Business and Life," at 7 p.m. Oct. 22, in the Memorial Union Great Hall. The presentation is free and open to the public and will include a 70-minute lecture followed by a brief book signing.

John is the CEO and founder of FUBU and an author of six best-selling books. His marketing firm The Shark Group, helps entrepreneurs and brands develop innovative approaches to connect with consumers. John has received hundreds of awards including the Brand Week Marketer of the Year, Advertising Age Marketing 1000 Award for Outstanding Ad Campaign and Ernst & Young's New York Entrepreneur of the Year Award.

In 2015, President Barack Obama appointed John as a Presidential Ambassador for Global Entrepreneurship (PAGE) to harness his energy, ideas and experience to help develop the next generation of entrepreneurs both at home and abroad.

This lecture will be recorded and added to the Available Recordings page for those with an ISU Net-ID. It will be available for two weeks following the conclusion of the event. The ISU Book Store will be at the event selling John's book, "Little Daymond Learns to Earn, The Power of Broke, Rise and Grind, and Powershift."

The presentation is sponsored by Eventure, Pappajohn Center for Entrepreneurship, Ivy College of Business, Student Innovation Center and the Committee on Lectures, which is funded by Student Government.