CCMS Deployment Benefits? It’s a Win-Win for Your Business and Your People

Everything we do at Quark is through the lens of our customers. For over four decades, we haven't taken our foot off the gas in supporting designers on their digital creative journeys. We took that digital publishing expertise and infused it into an enterprise offering that helps content teams work better together while addressing every enterprise content lifecycle complexity so your business can execute successful content strategies and win in your market.

Our recently published global survey conducted by IDC reinforces what we've known for a long time - organizations face content management challenges and on different spectrums of content maturity curve. Many still struggle with content processes that won't allow them to keep pace in today's digital era and support their ability to address the content needs of customers and prospects. Additionally, most struggle with ensuring documentation complies with internal corporate and external regulatory requirements.

Fortunately, enterprises are seeing the value in automation and applying this to priority use cases as they embark on this content maturity path. Results show that those that have deployed a component content management system (CCMS) - which fuels automation - are seeing real business benefits. What's more, individuals within the content team - subject-matter experts, content architects, IT operations leads - are directly benefiting from a functional role contribution and team collaboration standpoint.

According to survey results, CCMS users cited improved workflow management (45%), better compliance management (44%) and improved customer experience (41%) as the top three benefits. Results also reveal a broad variety of content types are managed by a CCMS, with technical documentation, standard operating procedures and financial reports cited across all business functions. Particularly for financial industries, with documents updated quite frequently, a CCMS can reduce the strain on your people resources responsible for creating, maintaining and delivering content.

A CCMS deployment can revolutionize the way documents are updated and published by providing a central location for all documents, making it simple to update documentation with 100% accuracy, ensuring that only the latest information is always available to users. This eliminates duplicate documentation confusion caused by outdated information floating around the business. Additionally, a CCMS streamlines the review and approvals workflow process, saving your people time and unnecessary effort while ensuring content accuracy and consistency.

Importantly, a CCMS can protect your business. Enterprise content consistency and quality go hand-in-hand and a CCMS ensures your content meets stringent regulatory and compliance requirements, protecting your business from potential hefty fines and negative brand impact. Importantly, you gain peace of mind that timely, accurate content can be published at scale and directly influences your target audience.

It's time for every enterprise to understand how a CCMS deployment can work for their business and their people. To learn more about other factors contributing to CCMS deployment and additional customer benefits, read the complete IDC survey results sponsored by Quark here.