11/27/2024 | Press release | Distributed by Public on 11/27/2024 03:11
A new study by EE reveals that one in four (23%) UK shoppers have now fallen victim to festive fraud or have been targeted by scammers during the yuletide countdown, more than 12million people nationwide. This study includes all types of scams that UK residents are targeted by including online shopping, calls, texts, online social media platforms and fake websites. Estimates from UK Finance put the total bill for Christmas fraud at close to £100 million, with EE's security partners Norton estimating that each victim loses more than £1,000.
Racing to get Christmas shopping done in time makes consumers prime targets for scammers. 2 in 10 (19%) shoppers try to get all their Christmas shopping done in one go, and a further 1 in 10 say they leave it to the last minute; an urgency that scammers prey on.
As criminals sharpen their tactics to exploit hurried shoppers, EE is, highlighting the most common risks associated with the season.
Common Scams of Christmas
1. Smishing: Scam delivery texts/emails saying a parcel has been delayed and requiring a link-click to track its status.
2. Pressure scams: Time pressure scams, often accompanied by a countdown, are a common tactic scammers use to force shoppers into hasty, ill-considered decisions.
3. Impersonation scams: Also known as 'Hi Mum, Hi Dad' scams, criminals often pose as family members or friends saying they've lost their phone and need money.
4. E-card Scams: Scammers using Christmas e-cards to trick their victims into downloading malware.
5. Website Spoofing: Fake websites offering too-good-to-be-true deals and discounts on popular items.
EE's findings suggest two in five (40%) consumers are more vigilant about scams in the final weeks of the year. While much of the regular dialogue on scams focuses on older age groups, EE's findings show that Gen Z is roughly twice as likely as those aged 55 and over to click on links without checking them, with over half (51%) of the younger generation simultaneously saying they feel awkward about warning loved ones about scams.
Richard Wainer, Regulatory Affairs Director at BT Group, said "Our commitment to protecting our customers against scams is unwavering. The festive season is the time of year consumers are most likely to be scammed and it's even more important that people have the tools they need to guard against attempted scams.
"We know people are increasingly anxious that they or their loved ones will be targeted by scammers in the lead up to Christmas, but by raising awareness of some of the most common techniques and providing advice and services such as Scam Guard, we are determined to continue to protect consumers against fraudsters."
EE is a national leader in the fight against scams; every month, it blocks around twelve million suspicious calls and texts before they can reach the intended victim. It is committed to providing the most effective scam prevention initiatives for its customers. These include Scam Guard- a subscription service that offers customers three robust ways to fight fraud from £1 a month, launched this summer.
In the run up to Christmas, EE is urging consumers to stay vigilant and think 'PRESENT' as the likelihood of being targeted by scammers increases.
EE's tips on keeping scammers at bay this Christmas:
ENDS
About EE
EE is one of UK's largest subscription businesses, backed by the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator.
Built on the foundation of decades of mobile and broadband leadership, EE is on a mission to be the most personal and customer-focused brand in the UK by playing a more meaningful role in customers' lives, with a suite of exciting products and services open to all UK consumers, available via a new 'EE ID' digital platform.
EE's mobile network continues to receive extensive recognition including UK's best overall network by RootMetrics® every year since 2014, as well as being named Network of the Year at the 2022 Mobile Industry Awards.
EE is committed to offering first class service in the industry and has over 400 stores across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK's Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019.
EE was awarded The Sunday Times' Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. EE won Best Repair Service and Best Network Provider at the Mobile Industry Awards in September 2023 and was recognised as the provider that does more than any other to deliver a great service.
EE is part of BT Group's Consumer business unit which provides products and services to all of BT's consumer customers in the UK.
Follow us on:
Facebook at: www.facebook.com/ee
Twitter at: www.twitter.com/ee
YouTube at: www.youtube.com/ee
LinkedIn at: www.linkedin.com/company/ee-uk