Bread Financial™ promotes gender equity with $1 million gift to the Women’s Sports Foundation®

WSF is celebrating its 50th anniversary throughout 2024. Known for being one of the first organizations to recognize the powerful connection between sports, equity, and society, the Foundation has grown to be a champion of the entire women's sports ecosystem, carrying out the vision of its founder, sports icon and social justice pioneer Billie Jean King, to pave a path to equity for girls and women both on and off the field of play.

"For 50 years and counting, the Women's Sports Foundation's research, advocacy and community programming, have been helping girls and women across the country play, compete and lead - in sports and beyond - without barriers," said WSF CEO Danette Leighton. "Bread Financial's support will help propel our mission into the next 50 years and bolster our efforts to build a more equitable future for girls and women on the field of play, the front office, the boardroom, and beyond."

About the Women's Sports Foundation

The Women's Sports Foundation exists to enable girls and women to reach their potential in sport and life. We are an ally, an advocate, and a catalyst. Founded by Billie Jean King in 1974, we are one of the first organizations to recognize the powerful connection between sports access, equity, and society. WSF has been changing the game for 50 years through its research, advocacy, and community programming, investing over $100 million to help girls and women play, compete, and lead - in sports and beyond - without barriers. A leader and champion of the entire women's sports ecosystem, WSF amplifies the vital societal and cultural impact that is made when girls and women play sports. All girls. All women. All sports®