Build Your 2024 Dreamforce Agenda

Build Your 2024 Dreamforce Agenda

With access to more than 1,500 sessions and workshops at the world's largest AI event, you're in for fun, learning, and inspiration.

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Dreamforce is almost here! And this year will be the largest AI event in the world where you can learn how to transform your company into an AI enterprise. For our 22nd annual event, Salesforce customers, partners, and employees will gather for learning, fun, community building, and philanthropy. It's time to connect over this technological advancement that is touching all aspects of business. And with so many amazing things happening, now is the time to start planning your Dreamforce agenda.

Dreamforce '24 takes place Sept. 17-19 at Moscone Center in San Francisco, and will also be brought to you via Salesforce+, our free streaming service. If you can't attend in person, you can still catch all the action wherever you are, on the channel that's right for you.

This year's event includes:

• More than 1,500 sessions and workshops featuringmore than 115 visiouary product experts and global leaders - from Anthropic's Daniela Amodei and Nvidia's former chief scientist David B. Kirk to celebrities like Kate Hudson and Dev Patel and many more - to see how AI is powering the future. You'll also hear from innovative minds about using technology to solve business challenges and climate change, plus luminary sessions about diversity, equity, and inclusion.
• Salesforce+ will have 72 hours of live broadcast, global takeovers, 120+ on-demand sessions, and so much more. This year, the virtual schedule is packed with exclusive content and moments, so we also encourage all on-site attendees to also register for the Salesforce+ Dreamforce experience.
• Opportunities to connect with tens of thousands of Trailblazers from around the world.
• Impact opportunities where attendees will help build diversity, inclusion, equality, and sustainability with action and volunteerism.
• A celebration headlined by Emmy, Grammy, Oscar, and Tony (that's an EGOT y'all!) Award-winning artist Elton John.

Want more highlights from the Dreamforce 2023 agenda?

Here are some can't-miss keynotes and sessions to inspire your Dreamforce agenda. Remember to register for Salesforce+ even if you're attending in-person so you can catch sessions you may have missed and access exclusive, digital-only moments.

6 keynote speakers you don't want to miss:

Marc Benioff, Salesforce Chair, CEO, and co-founder - discover how every business can become an AI enterprise

Parker Harris, Salesforce co-founder and CTO of Slack

Kerry Washington, Emmy- and Golden Globe-nominated actor, director, producer, and activist.

Raj Subramaniam, president and CEO of FedEx

Sallie Krawcheck, founder and CEO of Ellevest

Edward Norton, founder and chief strategic officer of Zeck (and heck of an actor)

These are just some of the sessions you want to check out:

Artificial intelligence

• Einstein AI: Your prescription for healthier connections: Join a cross-section of Salesforce experts to learn how connected data and AI-powered solutions can improve outcomes and transform your interactions with patients, members, providers, and partners.
• Fueling digital, growth-driven guest engagement with AI: Hear how a notable hospitality brand is reimagining customer journeys with a tech-powered approach that helps unify guest & agent experiences for greater efficiency, satisfaction, and revenue growth.
• 10 stellar tricks - blast off with generative AI in Tableau: Discover powerful time-saving generative AI prompts to release the potential of your data. Learn how gen AI enhances data generation, cleaning, integration, custom code and more.
• 3 service AI features your business can't live without: Unlock three essential AI features for customer service teams. Learn how to increase productivity, enhance satisfaction, and stay competitive.
• 5 AI mistakes to avoid for Salesforce professionals: Learn to navigate AI pitfalls in Salesforce. In this session, you'll discover five common mistakes plus the strategies to avoid them, ensuring you can confidently use AI to deliver trusted solutions.
• 6 hard truths to AI adoption: Hear candid discussion from early adopter clients about the realities of enterprise AI adoption, ethics, impacts on people and culture, and the importance of executive leadership.
• Agents at work: the human-AI partnership: Join the Salesforce Futures team and AI Research team in a journey to explore the path for how artificial intelligence may reshape work.
• Bring your own LLM - we'll show you how: You need high-performing models that help solve enterprise problems quickly. Learn how to leverage IBM Granite foundation models and new industry prompt templates within Einstein 1 and Copilot.

Data

• #1 lesson from successfully implementing Data Cloud: We'll share a practical example of how we prepped our data and metadata for Data Cloud, along with a repeatable methodology for successful implementation. Learn how we did it and how you can, too.
• A beginner's guide to Data Cloud: Explore the path to learning Data Cloud in this session. I'll share my experience and offer insights, equipping you with practical steps to start your own Data Cloud learning journey.
• AI-powered insights for Service Cloud with Tableau Pulse: Learn how Tableau Pulse helps service organizations with AI-powered insights that sharpen employees' focus on the customer.
• Architectural implications of data democratization: Understand what you need to consider when designing for greater access to quickly grow data volumes with Salesforce. Get a sneek peek at the new Architect's Decision Guide for Customer Data Strategy.
• Are you mapping your data sources? Learn how to use the Well-Architected Framework and Salesforce diagrams to map data sources across your enterprise. You'll leave with an approach you can use for a compliant Data Cloud implementation.
• Create personalized relationships across touchpoints: Join this interactive session to dive into personalization and data strategies. Engage with other attendees on the key opportunities and challenges that define the personalization space.

Customer Relationships

• Creating Salesforce experiences for everyone: Learn best practices for ensuring accessibility in Salesforce implementations. Discover tools and resources to create inclusive solutions that enhance user experience and drive success.
• Deflect, digitize, and drive revenue in your contact center: Scale service and connect all of your contact center channels to reap the benefits of richer customer conversations. Tap into CRM data and AI to personalize every engagement to drive loyalty for life.
• Discover the art of implementation excellence: Explore Insight's shift from spreadsheets to Sales Cloud for over 4,000 teammates with the help of Salesforce Professional Services and the Signature Success Plan.
• Drive retention in high tech with AI-powered service: Reducing churn is more important than ever. See how service teams can better address customer needs, increase adoption and proactively respond to attrition signals with a unified view of the customer.
• Enhancing customer experiences with seamless connectivity: Connect your customer service agents and dealers to deliver personalized experiences for customers. Hear how General Motors used out-of-the-box capabilities with Automotive Cloud.
• How McDonald's serves smiles with omni-channel customer care: With over 93M followers, McDonald's needed a tech stack to manage care requests with ease. Learn how they use Sprout Social, Service Cloud, and West Monroe to delight customers at the speed of social.

Careers

• 5 tips to network like a pro: Discover the secrets to master virtual and in-person networking as an introvert. Gain new skills to build a professional network and future-proof your career in the Salesforce ecosystem.
• Build your personal brand - tips for diverse groups: Learn to enhance your personal brand and propel your career forward with strategies to showcase your skills, use different platforms, and network effectively.
• Find your voice - tips for becoming a Salesforce speaker: Interested in presenting at Salesforce events but not sure where to start? Learn about a fellow Trailblazer's speaker journey and take away practical tips to become a successful Salesforce speaker.
• Learn critical communication skills for developers:
  Every project team member needs to have excellent communications skills, but often developers aren't encouraged to build this skill set. Learn useful steps to build good communication habits.
• Master your Salesforce career path in a changing market: Learn how to craft a Salesforce career strategy by understanding market changes and adapting to new Salesforce products and market trends.

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Ari Bendersky is a Chicago-based lifestyle journalist who has contributed to a number of leading publications including the New York Times, The Wall Street Journal magazine, Men's Journal, RollingStone.com and many more. He has written for brands as wide-ranging as Ace Hardware to Grassroots... Read More Cannabis and is a lead contributor to the Salesforce 360 Blog. He was also the co-host of the Overserved podcast, featuring long-form conversations with food and beverage personalities. That lives on wherever you stream your favorite podcasts.