Key Technological Trends for Businesses in 2025

With this in mind, we present three key technological trends expected to shape the path toward 2025:

1. Artificial Intelligence
is Here to Stay

The year 2024 demonstrated the potential of artificial intelligence (AI) as a transformative tool for businesses. Leading companies like Amazon and Netflix have adopted AI to significantly enhance user experiences. For instance, Amazon employs advanced AI algorithms to personalize product recommendations based on customers' previous behaviors-an approach that has boosted both loyalty and sales. A 2020 McKinsey report estimated that approximately 35% of Amazon's sales stem from AI-driven personalized recommendations.

While 2024 was a year of experimentation, 2025 will be the time for companies to integrate AI into their daily operations. This implementation is neither immediate nor straightforward. It requires a clear strategy aligned with business goals, investments in tools and training, robust data governance, suitable technological infrastructure, and support from experts with sector-specific knowledge.

2. Cybersecurity
Is Not a Luxury; It Is a Necessity

Cybersecurity has now become a strategic priority for businesses of all sizes. Once a topic reserved for specialists, it now holds a central position on business agendas. No company is immune to cyber threats, which have increased in both frequency and complexity.

Incidents like the Target breach in 2013, which compromised the data of over 40 million customers, have underscored the severe financial and reputational consequences of cyberattacks. According to a 2022 Symantec report, the global cost of cyberattacks could exceed $10 trillion annually by 2025.

In an increasingly digital environment, businesses must prioritize cybersecurity as both an operational and budgetary focal point. Implementing robust defense strategies, along with constant monitoring and advanced solutions, is essential to mitigate risks and protect business continuity.

3. ERPs as
Business Allies

In a global environment marked by political and economic uncertainty, businesses investing in technology must focus on tools that enable them to integrate, optimize, and streamline administrative management, covering everything from accounting to human resources. This focus allows them to identify opportunities for efficiency and cost savings, which can be reinvested into operational and commercial improvements.

Enterprise Resource Planning (ERP) systems are critical in this effort, providing real-time visibility into business processes in a strategic and actionable manner. Companies like SAP and Oracle offer ERP solutions that integrate key functions into a single platform, facilitating real-time decision-making. A notable example is Coca-Cola's use of ERP, where the implementation of SAP improved efficiency within its global supply chain. According to a 2021 SAP case study, Coca-Cola reduced its operational costs by 20% following the ERP system's implementation.

Looking Toward the Future

The year 2025 will present both challenges and opportunities for businesses aiming to remain at the forefront of technology. At Evertec, we offer a wide range of solutions designed to optimize business operations and lead secure digital transformation. Our innovations-from cybersecurity services to AI and ERP solutions-are tailored to help your business reach its full potential.

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