Ogilvy at Cannes Lions 2024

The Cannes Lions International Festival of Creativity is one of the most prestigious events in our industry. It brings together top creative minds from around the world to showcase their work, share ideas, and inspire each other.

In 2024, Ogilvy will once again plan an exciting range of activities that are sure to inspire and captivate attendees. These will range from thought-provoking talks and workshops to moments to celebrate the unreasonable impact that our network's Borderless Creativity can deliver.

Below is a list of events Ogilvy will participate in and support throughout the week.

Monday, June 17

• 11:00 AM | Fast and Furious: How to Keep Up with Change without Losing Our Humanity
  LBB Beach (Plage & Restaurant Croisette Beach, 65 Bd de la Croisette)
  
  As change accelerates, flexibility has never been more important. However, that can also mean instability for employees or suppliers, so we want to talk to brands, agencies and prod cos about how they're geared up for fleet-footed change and whether it's possible to protect trust and relationships while racing ahead? Devika Bulchandani, Ogilvy's Global CEO, joins other industry leaders-Tyler Turnbull, Global CEO of FCB, and Sir Martin Sorrell, Co-Founder of S4S Ventures-for a conversation moderated by Little Black Book founder & CEO, Matt Cooper. More info here.
  
• 11:45 AM-12:15 PM | Real Lessons from Real Beauty
  Basement Stage, The Palais
  
  Dove is one of Unilever's three biggest brands, selling more than €5 billion worth of products every year. Ogilvy is proud of its role in helping to launch Dove's "Real Beauty," which marks its 20-year anniversary this year. You simply can't think about Dove without thinking about The Campaign for Real Beauty. Real Beauty has become a social movement worth $7.3bn. So, what can you learn from Dove's sustained success? Join LIONS Intelligence as it unpacks how Dove has maintained momentum and relevance by sensitively handling people's stories and building allyship. More info here.
  
• 3:00-3:40 PM | How CeraVe Broke the Mold and Won the Super Bowl
  Ogilvy Terrace (63 Bd de la Croisette)
  
  As anyone who has watched the big game can attest, the Super Bowl is known for its abundance of celebrity cameos. This year, a campaign featuring beloved actor Michael Cera, masquerading as the face of a dermatologist-developed skincare brand, shattered advertising norms. It rewrote the traditional Super Bowl playbook by embracing a bold influencer-led approach that leveraged the power of TikTok. Krystle Watler, Head of Creative Agency Partnerships at TikTok, will moderate a masterclass conversation with Adam Kornblum, Global Chief Creative of U.S. Brands at L'Oréal, and Charlotte Tansill, President of Ogilvy PR, Social, & Influence for North America, that will unpack how a conspiracy theory became one of buzziest moments from the big game and garnered over 9 billion impressions before the Super Bowl even kicked off - and did it all while educating and entertaining consumers along the way. They will discuss the build-up and reaction to one of the night's most talked about campaigns and how they orchestrated it all with an immersive, earned-first approach. RSVP here for this session, hosted by WPP Onefluence and Ogilvy PR North America.

Tuesday, June 18

• 12:00-12:45 PM | Ogilvy's Liz Taylor Joins ADWEEK's Chief Creative Officer Roundtable
  Adweek House - 3.14 Rooftop adjacent to the Carlton
  
  Details to come.
  
• 3:15-3:45 PM | Inclusive Advertising Drives Sales: Debunking the "Woke Equals Broke" Delusion
  Rotonde Stage, Rotonde
  
  Ogilvy is a proud member of the Unstereotype Alliance, which will unveils 'The Business Case for Progressive Advertising' and lay to rest misconceptions that 'woke equals broke'. In partnership with Oxford University's Saïd Business School, Kantar, WARC and six of the world's leading brands - including our partner Mondelēz International represented by Jon Halvorson SVP of Consumer Experience and Digital Commerce - the Unstereotype Alliance reveals an industry-first study that proves inclusive content drives sales. More info here.
  
• 7:00-10:00 PM | Ogilvy 75 - Toasting to 75 Years of Impact
  Ogilvy Terrace (63 Bd de la Croisette)
  
  Every year at Cannes is special, but this year we're extra thrilled to be celebrating 75 great years of Ogilvy with our attendees, clients, and partners. Invite only (email [email protected] for information).

Wednesday, June 19

• 12:20-12:40 PM | Revolutionizing B2B Marketing
  WPP Beach (Miramar Plage)
  
  Understanding how AI can identify, understand, influence, and reach B2B buyers is complex. Join Jonathan Adashek, IBM's Chief Communications Officer and SVP of Marketing and Communications, and Stephan Pretorius, WPP's Chief Technology Officer, as they explore the intersection of creativity, technology, and business and unpack how AI is the force multiplier across the marketing landscape. More info here.
  
• 12:40-1:00 PM | Refreshing the Next Generation
  WPP Beach (Miramar Plage)
  
  Manolo Arroyo, EVP and Global Chief Marketing Officer of The Coca-Cola Company, joins Laurent Ezekiel, CEO of WPP Open X and Chief Marketing Officer of WPP, to discuss how Coca-Cola is future-proofing marketing through connections, culture, and creativity. More info here.
  
• 1:00-1:30 PM | Redesigning The Marketing Organization of The Future
  LinkedIn Collective Studio (Carlton Cannes Hotel Rooftop)
  
  Sweeping technological advancements and a rapidly changing macro environment have transformed how the marketing function must work. Marketing teams are required to be more agile, more socially aware and more accountable for driving business growth than ever before. As an industry, how do we restructure to meet these changes? How do we set our organizations up for success amid unprecedented talent challenges? How will we redefine the role of the modern CMO? A panel including Ogilvy New York President Darla Price and other marketing leaders discuss these hot topics. More info here.
  
• 1:20-1:40 PM | Guardians of Truth
  WPP Beach (Miramar Plage)
  
  Join Ogilvy's Global CEO, Devika Bulchandani, and Meredith Kopit Levien, CEO of The New York Times, for an insightful conversation about the importance of facts and trusted, independent journalism. More info here.

Thursday, June 20

• 2:00 PM | Ogilvy Inspire Session

Friday, June 21

• TBA