Tromml Wins Second Annual MEMA Aftermarket Startup Challenge

RESEARCH TRIANGLE PARK, N.C. -Tromml was declared the 2024 MEMA Aftermarket Startup Challenge winner during the Aftermarket Technology Conference on October 14, 2024. Tromml delivers business intelligence and profit-monitoring solutions based on AI technology and tailored to auto parts retailers, distributors, and manufacturers. RockED , a professional training technology provider, secured second place in the competition.

"We are thrilled to see Tromml recognized for its innovative approach to leveraging data to empower aftermarket businesses," said Chris Gardner, Senior Vice President at MEMA Aftermarket Suppliers. "This year's competition was incredibly strong, and Tromml's solutions address a critical need for aftermarket companies to monitor and improve their performance in a competitive market."

The MASC competition took place during the Aftermarket Technology Conference, where Tromml and five other innovative startups presented their pitches to an audience of aftermarket industry professionals. The audience voted in real-time to select Tromml, recognizing its powerful solutions designed to help auto parts businesses optimize their operations and drive profitability. The other finalists included Enervibe, PDM Automotive, RockED, Senzit and WeeL.

Lauren McCullough, Founder and CEO of Tromml, expressed her excitement about the win. "We are honored to be chosen as the winner of the MEMA Aftermarket Startup Challenge," she said. "This recognition underscores the hard work and dedication of our team to provide the automotive aftermarket with the tools it needs to stay ahead of the curve. We look forward to continuing our mission of helping businesses grow through data-driven insights."

The MEMA Aftermarket Startup Challenge is an annual event that brings together the most innovative startups in the vehicle lifecycle industry, offering them a platform to showcase their technologies and connect with key industry stakeholders. Three leading venture capital and mobility startup accelerators supported the Challenge: Assembly Ventures, Automotive Ventures, and Capstone Financial Group.

About MEMA Aftermarket Suppliers

MEMA Aftermarket Suppliers exclusively serves manufacturers of aftermarket components, tools and equipment, and related products, an important part of the automotive parts manufacturing industry which supports over 900,000 American jobs in all 50 states. MEMA Aftermarket Suppliers is a recognized industry change agent-promoting a collaborative industry environment, providing a forum to address issues, and serving as a valued resource for member companies. Members represent all areas of the aftermarket including light vehicle, commercial vehicle, and remanufacturing. MEMA Aftermarket Suppliers is a membership group within MEMA, The Vehicle Suppliers Association.

MEMA is the leading North American trade association for vehicle suppliers, parts manufacturers, and remanufacturers. Automotive and commercial vehicle suppliers are the largest manufacturing sector in the United States and lead the way in new vehicle innovations. MEMA has been the voice of the vehicle supplier industry since 1904. Its more than 1,000 members are Strong by Association.

Members supply the aftermarket with the parts that keep millions of vehicles on the road, fueling international commerce and meeting society's transportation needs. MEMA members are committed to safety and sustainability.

MEMA has offices in Southfield, Mich.; Research Triangle Park, N.C.; and Washington, D.C. Learn more at mema.org/aftermarket-suppliers.