How to Craft a Winning Digital Marketing Strategy

The ever-changing landscape of the internet means industry professionals need to be quick to adapt to new trends, strategies and techniques to sell consumers on their business.

In NAHB's online education courses during the month of November, learn the best ways to not just lead customers to your products and website, but how to close the deal and sell them on all you have to offer.

Qualified Lead Generation and Referrals
Tuesday, Nov. 5 | 1-4 p.m. ET

This course will provide you with the information you need to develop the best-qualified lead-generation campaign to ensure that you and your sales associates will always be able to create business development activities.

Register

How to Craft a Winning Digital Marketing Strategy
Thursday, Nov. 7 | 1-4 p.m. ET

Designed for home builders, this course focuses on building a strong marketing foundation - your website, branding and content - and how to use marketing strategy and tactics to engage potential home buyers and turn them into leads.

Register

Selling Strategies, Techniques and Tips
Tuesday, Nov. 12 | 1-4 p.m. ET

Throughout this course, you will learn effective sales strategies tailored specifically for builders and developers. We will explore key techniques that help you understand your buyers' wants, build strong relationships and close transactions with confidence.

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Website Best Practices for Maximum Lead Generation
Thursday, Nov. 14 | 1-4 p.m. ET

Learn how to make key technology selections, build trust, and develop compelling calls to action that engage and convert potential home buyers. This course also touches on effective strategies for driving targeted traffic to your site, including SEO, paid search and social media.

Register

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