Fluent Thrilled to Support Inaugural Fanatics Fest NYC

Sitting at the intersection of sports fandom, culture, and collecting, the inaugural Fanatics Fest NYC brought together fans at New York City's Javits Center from August 16 - 18. As a proud partner of Fanatics, a leading digital sports platform, Fluent was excited to participate in the multi-day event, inviting employees, clients, and local charities to join the excitement.

As a high-energy celebration of sports fandom, Fanatics Fest featured multiple stages, exclusive merchandise drops, and dynamic activations from top leagues and brands like the NFL, NBA, WNBA, MLB, NHL, MLS, UFC, and WWE.

Attendees perusing the show floor were met with an array of activities, from a bustling trading pit for collectors of all ages to an expansive retail superstore and athlete meet and greets. Fans also lined up in droves to see some of the biggest names in sports and culture, including Tom Brady, Kevin Durant, Derek Jeter, Sabrina Ionescu, and Gary Vaynerchuk.

"Fanatics Fest was a masterclass in creating an immersive and community-driven brand experience," said Jessica Batty, Fluent's SVP of Marketing who was on-site at the event. "The atmosphere was electrifying, and it was inspiring to witness Michael Rubin and the Fanatics team's vision for uniting the sports community come together at such a massive scale."

Fanatics Fest is a testament to the company's commitment to building strong relationships with fans and delivering exceptional brand experiences. Following the successful launch of WWE World at Wrestlemania in April, which broke attendance and revenue records, Fanatics continues to redefine the live event landscape. We eagerly anticipate the next groundbreaking experience from this industry leader.