Gifts that won’t be regifted: Why Pinterest is the go-to place to shop for festive gifts this year

Pinterest is making holiday shopping easier than ever. Whether you're shopping for your best friend, your hard-to-please spouse, or even yourself, we've got you covered. With more than 1,000 unique gift guides worldwide curated by creators and celebrities like Paris Hilton, RuPaul, Emma Chamberlain and K-Pop girl group TWICE, Pinterest is the go-to platform to find a gift.

We're launching new product features to help you find that perfect gift. This year on Pinterest, you can create personalized shoppable wishlists and share your gift ideas all in one place-just in time for the holidays.

Find, save and shop

Now with the "quick save" feature, you can find and save Pins from our gift guides with one tap. Didn't think it could get any easier? Well, guess what-Pinterest will automatically pull those saved Pins into your very own shoppable wishlist. Pinterest users can revisit and shop all of their saved gift ideas in their wishlists.

With the "holiday finds" tab, we've expanded shopping on Pinterest with a personalized feed tailored to gifts we think you'll love. The feature is experimental, and is rolling out over the next few weeks. This special shopping experience uses your unique searches and saves to recommend relevant styles and ideas that are must-haves for the holidays.

Gift guides from your favorite celebrities and brands

With more than a thousand curated gift guides worldwide spanning 27 categories, from fashion and beauty to travel and gaming, we're making Pinterest the go-to place to search for gifts that are heartfelt, on-trend or completely unexpected.

We've partnered with your favorite celebrities, creators and brands to hand-pick nearly 40,000 of the best gifts for everyone on your list.

• Alicia Keys' "Gifts that fill your Soul"

• Emma Chamberlain's "gifts that literally everyone will like..."

• Las Culturistas Bowen Yang's "Gifts for your pop culture-obsessed bestie"

• Molly Baz's "Gifts for the biggest, baddest dinner party"

• Laufey's "Gifts for a very Laufey holiday"

• RuPaul's "Hey Sis, It's Ru's List"

• And many more!

Pinterest gift guides include the latest deals and hidden gems you never knew you needed from brands like Rare Beauty, Savage x Fenty, Sezane, Mejuri, Carhartt, Flamingo Estate, REI, and hundreds more. We've also teamed up with leading publishers, including Vogue, The Strategist, GQ, Air Mail, Refinery29, Eater, Poosh, and Wirecutter, for their top holiday picks.

Holiday shopping can be overwhelming, but it doesn't have to be. No more last-minute trips to the mall or surfing through page after page. Pinterest is here to help you break the uninspired gift-giving cycle with our gift guides and new shopping features.