Increasing the power of engagement and creators on YouTube

You need your campaigns to drive meaningful outcomes. That means measurable, lasting results, which you can get on YouTube. In fact, according to a custom MMM meta-analysis we commissioned with Nielsen, on average, YouTube drives 2.3x higher long-term return on ad spend (ROAS) than paid social.³

We have AI-powered video campaigns that serve across Shorts, In-stream and the YouTube Feed for any of your marketing objectives, whether you're aiming to drive awareness, consideration or conversions.

Today's announcements are designed to make all of these surfaces more powerful, with a special emphasis on Shorts ads. Across buying, formats, and measurement, we're rolling out changes to give you what you're looking for from YouTube ads:

• We're introducing format buying controls to allow customization so you'll be able to do things like run a campaign exclusively in the Shorts feed, or a campaign that showcases only your horizontal creative in-stream. Already available for Video Reach Campaigns, format buying controls are now available around the world on Video View Campaigns. We're also in the early stages of piloting Shorts-only buying in Demand Gen with a limited set of advertisers for their performance goals.
• We're rolling out new ad formats designed to take advantage of the leaned-in, tappable mentality of a Shorts viewer, and drive even more value from your ads. Stickers on Shorts ads will be available to all retailers by the end of the year. Stickers, created automatically from images in your product feeds, make your ads more interactive and match the fun mentality viewers love on Shorts.