How we work with Shiseido to captivate digital-first beauty consumers

To maximise their presence and reach their desired audience on Zalando, Shiseido set out to understand our beauty vision, our unique differentiators, as well as how to harness the power of AI and technology to engage Gen Z and younger audiences on our platform.

Joanna Rogers, our Vice President of Emerging Propositions, sat down with Franca Alfuß-Botz, Head of Digital Commerce and Media at Shiseido Group, to talk about the partnership, our plans and more.