ASOS expands Mango partnership with launch of Mango Man

LONDON, 3rd October 2024: ASOS, the go-to destination for fashion-loving 20-somethings, is excited to announce the launch of Mango Man, the menswear collection from global fashion brand Mango.

From today, ASOS customers can shop a selection of Mango Man products, with the range expanding to 370 options throughout the Autumn / Winter season. The carefully curated products include luxe knitwear, sleek tailoring and elevated essentials.

The launch marks a new chapter in the already hugely successful relationship between ASOS and Mango. The partnership has seen phenomenal growth in the past year, with ASOS offering around 1,500 Mango products in Spring / Summer 24.

Shazmeen Malik, Brands Director at ASOS, said: "We're thrilled to further strengthen our menswear offering with the launch of Mango Man. Mango's collections have consistently been a hit with our customers and the introduction of Mango Man is the perfect next step. We know our fashion-forward customers will embrace this drop, and we look forward to continually delivering exciting brands that they love."

Mango Man was founded in 2008 to inspire through contemporary, modern and urban men's fashion. The line represented a major milestone for Mango by diversifying its product offer, for the first time reaching out to a new segment beyond women's fashion.

The launch of Mango Man further strengthens ASOS' premium high-street offering and reinforces the brand's commitment to providing its customers with the best and most relevant product.

Mango Man is now available to shop at ASOS.com.

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About ASOS

ASOS is a destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its app and mobile/desktop web experience, available in nine languages and in over 200 markets, ASOS customers can shop a curated edit of over 50,000 products, sourced from nearly 900 global and local third-party brands alongside a mix of fashion-led own-brand labels - ASOS Design, ASOS Edition, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge and HIIT. ASOS aims to give all its customers a truly frictionless experience, with hundreds of local deliveries and return options, including Next-Day Delivery and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.

About Mango

Mango, one of Europe's leading fashion groups, is a global company with design and creativity at the heart of its model and a strategy based on constant innovation and a complete ecosystem of channels and partners. Founded in Barcelona in 1984, the company closed 2023 with a turnover of 3.1 billion euros, with 33% of its business coming from the online channel, and a presence in more than 120 markets.

The company celebrates its 40th anniversary in 2024 at a time of strong business growth, which has led Mango to present its new Strategic Plan, called 4E, which includes the company's business priorities until 2026. The levers of the 4E Plan: Elevate, Expand, Earn and Empower, will be key to achieving the objectives set, which include sales in excess of 4 billion euros in 2026. To achieve this, the company will strengthen its differentiated value proposition and will promote an expansion plan that foresees the opening of more than 500 new stores. 

Mango Man's value proposition centres on contemporary fashion with outstanding quality. Innovation has been part of the DNA of Mango Man since it was founded. The division has a clear vocation to innovation within the fashion industry to accompany the modern man in his day-to-day challenges, distancing itself from classic and rigid stereotypes and, for almost a decade, integrating technical properties in its everyday garments. The success of these garments among the public has resulted in the creation of quality and durable pieces, both in terms of the physical properties of the garments and the imagery of men's fashion and trends, featuring timeless designs that allow them to be worn over several seasons.

Mango Man is sold currently in more than 560 points of sale in 80 countries worldwide, as well as an online presence in over 80 markets.

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