09/16/2024 | Press release | Distributed by Public on 09/16/2024 06:03
How the WNBA's fastest growing team is using Salesforce and the power of data to transform their business with recent heightened demand
The WNBA's Indiana Fever is tapping into Salesforce technology, including Data Cloud, Marketing Cloud, Service Cloud, Sales Cloud, and Tableau, to better engage with its rapidly-growing fanbase. This strategic move aims to transform new, one-time ticket holders into lifelong fans, ensuring sustained growth for the team and creating deeper connections with its audience.
Why it's significant: The Fever is leading the WNBA in ticket sales this season, with more than 2000,000 fans attending home games since the season tipped off in May. This marks the highest number of tickets sold in franchise history and a 265% increase in attendance over last season.
The opportunity: A longstanding Salesforce customer, the red-hot WNBA team turned to Salesforce in a larger capacity to better capitalize on the team's surge in popularity, bringing sales, service, and marketing efforts together to consolidate valuable data and insights to create personalized fan experiences.
Fast Fact: In 2024, Indiana Fever jersey sales increased by over 1,000%.
Salesforce tools at play:
Fast fact: Since October 2023, the Fever has experienced a 10x increase in fan interactions on the WNBA app and team website. Plus, an additional 1.3 million followers are now following the Fever's social media channels.
Now, as the Fever looks to capitalize on a wave of new fans, Salesforce technology is helping them scale their efforts, bringing data together with Data, Marketing, Sales, and Service Clouds to ensure every fan becomes a lifelong fan.
Marla Thompson, SVP, Cloud GTM StrategySalesforce perspective: "Since 2019, the Indiana Fever's collaboration with Salesforce has guided this exciting team's approach to fan interactions, creating a more personalized, engaging, and seamless experience," said Marla Thompson, SVP, Cloud GTM Strategy at Salesforce. "Now, as the Fever looks to capitalize on a wave of new fans, Salesforce technology is helping them scale their efforts, bringing data together with Data, Marketing, Sales, and Service Clouds to ensure every fan becomes a lifelong fan."