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08/23/2024 | Press release | Distributed by Public on 08/23/2024 12:44

The Week in Commerce Marketing — Retail, E-commerce and DTC: August 23, 2024 edition

Welcome to The Week in Commerce Marketing - Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights.

Solo Stove launches second campaign with Snoop Dogg titled "Blunt Marketing"

DTC smokeless firepit brandSolo Stovejust launched "Blunt Marketing,"a new campaign starring Snoop Dogg and Warren G in which the pair demonstrate"a clear intent to sell consumers high-quality and innovative products from Solo Stove," per a brand statement. "Blunt Marketing" follows an earlier campaign - also featuringSnoop Dogg -called "Snoop Goes Smokeless" that "generated buzz but missed sales goals," Marketing Dive's Sara Karlovitchreports. The largest campaign ever from Solo Stove, "Blunt Marketing" includes video, digital, social, influencer, audioand search, andwill run through the end of the year across programming and channels including "Thursday Night Football,""NFL Ticket,""The Voice,"TikTok and Amazon.

Previously:"Solo Stove livestreams 'Deepest Dish,' a deep dishpizza cooking class set 10 stories beneath the Earth's crust," from the April 12 edition of The Week in Direct-to-Consumer.

More celebrity and influencer campaigns:

Neiman Marcus launches campaignstarring Ayo Edebiriand Colman Domingo

In its first campaign since the announcement of its planned merger with Saks, Neiman Marcusis celebrating the 30th anniversary of its recurring brand platform The Art of Fashion, the luxury retailer announced this week. Starring actors Ayo Edebiri ("The Bear") and Colman Domingo ("Euphoria"), among others, the digital-first fall campaign features stills and a short film, titled "Extraordinary Pursuits,"that pay "homage to cinematic style and Hollywood glamour" and will include styling events across Nieman Marcus stores.

Previously:In July, Saks parent HBC finalized a deal to acquire Neiman Marcus for $2.65 billion, as we noted in a recent edition of The Weekly 10.

More retail campaigns:

Price tag of the week: $99.99

That's the just-announced cost of Amazon's annual grocery delivery subscription for Prime members, which follows the April launch of a monthly $9.99 grocery delivery subscription. The service includes unlimited free delivery on grocery orders over $35 from Amazon Freshand Whole Foods Marketas well as select retailers on Amazon.com, per Progressive Grocer.

More Amazon news:

DTC eyewear brand Blenders signs deal with 99-year-old CU Buffaloes fan

In the first-of-its kind NIL (name, image, likeness) deal, Blenders Eyewearhas partnered with 99-year-old University of Colorado (CU) football superfan Peggy Coppom, Ad Age's Tim Nudd reports. The longtime Buffaloes fan will now be featured on a sunglasses sleevefrom the DTC eyewear brand - "with $1 from each sale going to Peggy and her family," Nudd writes, adding that CU head coach Deion Sanders worked with his management team at SMAC Entertainmentto secure the deal with Coppom.

Previously:"Sprouts Farmers Market signs 8 new sponsorship deals with female college athletes," from the March 22 edition of The Week in Retail.

ICYMI: Netflix and Google partner to make "Emily in Paris" shoppable

Netflixand Googlehave teamed up to make the new seasonof the streaming platform's show "Emily in Paris" shoppable, Retail TouchPoints'Nicole Silberstein reports. Only available to subscribers of Netflix's ad-supported tier, the shoppable adsappear when an episode is pausedand feature images that, when scanned using Google Lens,"will direct fans to similar items available for purchase," Silberstein reports.

Previously:"Amazon partners with GroupM to develop shoppable streaming content," from the June 21 edition of The Week in Retail.

More shoppable content partnerships:

Quick takes-otherretail, e-commerceand DTC news we'refollowing