09/12/2024 | Press release | Distributed by Public on 09/12/2024 07:07
The Brightcove AI Suite leverages Generative AI models from Anthropic, AWS, and Google
BOSTON - September 12, 2024 - Brightcove (NASDAQ: BCOV), the world's most trusted streaming technology company, today announced the introduction of the Brightcove AI Suite, a multi-faceted product launch designed to shape the future of video and engagement technology. The new AI-powered capabilities, developed in collaboration with customers, will address their growth-driving and cost-saving needs, including content creation, audience growth and engagement, increased revenue, and improved business efficiency.
"Generative AI is transforming how companies create content and how users engage, and we believe it will drive a boom in video content and its consumption. To enable our customers to take full advantage of these next-generation creation and engagement capabilities, we are enhancing our platform with a suite of AI-driven solutions to deliver on these opportunities," said Marc DeBevoise, CEO of Brightcove. "By listening to our customers and analyzing their businesses and use cases, we built the Brightcove AI Suite to address their needs, especially in key focus areas, including maximizing content utilization, driving engagement, growing revenue, and solving the cost-to-quality equation."
Building on 20 years at the forefront of video technology and engagement, the Brightcove AI Suite will integrate seamlessly into Brightcove's two-time Emmy Award-winning video cloud platform and customer experiences so companies can optimize and accelerate their video content strategy and processes, all within the platform. The Brightcove AI Suite will launch with five new AI-powered solutions: AI Content Multiplier, AI Universal Translator, AI Metadata Optimizer, AI Engagement Maximizer, and AI Cost-to-Quality Optimizer. Each solution is available to existing customers to pilot, with general availability planned for later this year. These solutions will help customers create and optimize content, grow engagement and monetization, and reduce the costs of creating, managing, and delivering content without sacrificing quality.
As part of this initiative, Brightcove is strengthening its platform by using models from industry leaders like Anthropic, AWS, and Google to deliver excellence and speed of innovation by adding the power of their Generative AI models to Brightcove's solutions. Additionally, Brightcove is integrating AI solutions from other partners, including CaptionHub and Frammer.
The Brightcove AI Suite will initially focus on solutions in four key areas that Brightcove customers shared as their most significant priorities and business needs. The solutions within these areas are designed to accelerate customers' engagement and video AI capabilities across industries and use cases. The four priority areas are:
The Brightcove AI Suite is a collaborative, customer-focused initiative being tested with more than a dozen customers, including Management Leadership for Tomorrow (MLT), Major League Fishing, Italiaonline, and OneValley. For a limited time, the company is expanding its AI pilot program to all customers at no additional cost.
"As a trusted partner to more than 2,000 global customers, we are also launching the Brightcove AI Pledge: a commitment to securely handling customer data with transparency and responsibility," said Scott Levine, Chief Product Officer at Brightcove. "Part of our differentiation will be our ability to advance Generative AI securely, protecting our customers' most valuable assets, including transparent guiding principles to protect customer data and content integrity. We will only use data and content to train our AI models with explicit permission from our customers so they can decide their level of inclusion and security."
Brightcove is committed to building the world's smartest, fastest, and most reliable automated engagement platform, anchored in video, to revolutionize how customers engage and grow their audience, increase revenue, and improve business efficiency. The Brightcove AI Suite will continue to launch new capabilities in the near and long term based on customer feedback and use.
For more information about becoming a pilot customer, visit Brightcove.com.
About Brightcove Inc.
Brightcove creates the world's most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 60 countries, Brightcove's intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow Brightcove on LinkedIn, X, Facebook, Instagram, Threads, and YouTube. Visit Brightcove.com.
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