Press Release / Camilla Franks launches second luxury sneaker collaboration with Italian footwear brand Superga

Australian fashion designer Camilla Franks has once again teamed up with Italian footwear brand SUPERGA to launch an exquisite new sneaker collaboration. This iconic partnership brings together two of the world's most sought-after luxury fashion brands, promising magic with every step.

Following their wildly successful debut in November 2023, these global fashion icons are joining forces once more to celebrate rebellious luxury, heritage, and innovation. Get ready for a captivating capsule collection launching in August 2024 that embodies the spirited essence of CAMILLA and SUPERGA.

The SUPERGA x CAMILLA collection boasts four fabulous styles that capture the unmistakable CAMILLA aesthetic: The Throne Room Superga 2790 Platform Sneaker, We'll Always Have Alexandria Superga Low Profile 2750 Sneaker, Dynasty Daze Superga Low Profile 2750 Sneaker and the Surrealist Xanadu Superga 2708 High-Top Platform Sneaker - a debut style for the collaboration. Expect custom-made accessories, hand-embellished finishes, and intricate designs that blend SUPERGA's rich heritage with the vibrant CAMILLA flair.

The four prints in this capsule collection - We'll Always Have Alexandria, Surrealist Xanadu, The Throne Room and Dynasty Daze - follow founder Camilla Franks on her mesmerizing journey through the heart of Egypt.

"I have long believed that we must walk with passion and purpose through this beautiful world. The lives that we touch and the way we shape the world are the colourful footprints we leave behind. Collaborating with SUPERGA on this limited-edition sneaker range has been a chance for me to march off the map and let my inner artist wander unexpected paths to new corners. What we've created is fabulously funky footwear, made for new adventures and bold steps. These are tricked-out kicks drenched in all the signatures of my brand - luscious handpainted prints, hand-applied crystals, luxurious gold eyelets and totem shoelace charms. I hope they inspire you to make every step count." - Camilla Franks

As part of a commitment to tread gently on this beautiful earth, the SUPERGA x CAMILLA packaging combines style, functionality and sustainable design with all components made from recycled and certified materials. All packaging is FSC certified, acid-free and soy ink printed, and all paper elements are recyclable.

The SUPERGA x CAMILLA collection launches on August 29th and will be available for purchase worldwide on CAMILLA.com, in CAMILLA boutiques and selected wholesale partners worldwide.

ABOUT CAMILLA
Camilla Franks, a leading Australian fashion designer, is globally celebrated for her artistic, innovative, and intricate designs inspired by her travels and imaginative escapism. Since her debut collection at Australian Fashion Week in 2004, Camilla's brand has grown into a global print house, with prints sold in 55 countries. Each limited-edition collection is born out of Camilla's immersive experiences in distant lands, featuring hand-drawn and painted prints, handmade cuts and sews, and precision-applied embellishments.