TiVo Corporation
09/17/2024 | News release | Distributed by Public on 09/17/2024 19:12
Score Big with TiVo Xtend CTV: NCAA March Madness Viewership Surges by 3%
The NCAA March Madness Playoffs consistently captivate sports fans, and this year's tournament raised the bar even higher, delivering exciting games and impressive viewership results. With intense competition and thrilling games, fans were glued to their screens, and our latest case study reveals how a TiVo Xtend CTV and IPG campaign played a pivotal role in amplifying the excitement and engagement.
A Closer Look at the Numbers
This year's NCAA March Madness Playoffs showed a remarkable 3% year-over-year increase in viewership. This growth is not just a reflection of the ongoing popularity of college basketball, but also a testament to the effectiveness of targeted marketing strategies.
In addition to the viewership increase, the campaign achieved a staggering 108% incremental reach. This means that TiVo Xtend CTV and IPG strategies not only expanded the reach, but also successfully engaged entirely new audiences who might not have otherwise tuned into the tournament.
Enhanced Engagement from Day One
One of the standout metrics from our case study is the 6% increase in tune-in for the first four games of the playoffs. By leveraging TiVo Xtend CTV's advanced targeting capabilities and the strategic planning of IPG campaigns, we were able to capture and retain viewers from the very beginning of the tournament. This early boost in engagement laid a strong foundation for the subsequent games, creating a more dynamic and enthusiastic viewer experience throughout the playoffs.
The Power of Targeted Advertising
TiVo Xtend CTV's precision in targeting zeroed in on viewers based on their unique interests and habits, while IPG's strategic execution delivered timely, relevant messaging. Together, these powerful tools created a winning formula for maximizing audience engagement and driving unprecedented reach. Together, these tools provided a comprehensive approach to maximizing audience engagement and expanding reach.
The success of this campaign highlights the critical role advanced advertising technologies play in driving both viewership and engagement. As we look ahead, the valuable insights from this case study will serve as a blueprint for optimizing future campaigns, ensuring we continue to elevate the viewing experience for sports fans everywhere. By harnessing the power of precision targeting and strategic execution, the potential for audience growth is limitless for sports fans everywhere.