GCSU’s Advancement marks record-breaking fundraising year

GCSU's Advancement marks record-breaking fundraising year

University Advancement Wednesday August 14, 2024

Georgia College & State University achieved its largest fundraising year-to-date in Fiscal Year 2024, securing more than $8.8 million in charitable donations. This remarkable accomplishment represents a 212% increase over the previous year.

"Every gift is important; every gift matters," said Seth Walker, vice president of University Advancement.

"Engaging everyone in the giving process has been crucial," he said. "It benefits the institution and demonstrates a unified effort, with full support from our trustees. President Cox remains focused on fundraising, as we strive to provide more resources for our students, faculty and staff."

The surge in philanthropic support will significantly enhance funding for scholarships, general resources and university programs through the Foundations of Excellence Fund, Georgia College's primary annual fund. The increased flexibility in funding will bolster key initiatives like GC Journeys and the Office of Inclusion & Belonging, as well as other critical areas in academic and student affairs.

The fundraising success is attributed to contributions from several large donors with the majority of support coming from medium and small gifts. Notably, the institution saw a 10% rise in alumni giving and a 15% increase in contributions from faculty and staff. Student giving also grew substantially, along with support from GCSU friends in the Milledgeville and Baldwin County community, underscoring their commitment to the university.

University Advancement implemented several strategic changes, which included raising the minimum endowed amount for scholarships, introducing performance metrics for directors of development and investing significantly in online giving platforms.

These initiatives have made it easier for alumni and friends to contribute.

"Fundraising is the only revenue source we have without a cap," Walker said. "To continue delivering an excellent experience for our students, faculty and staff, we emphasize giving back as a core tenet of our mission. We are excited to partner with donors to create new philanthropic opportunities across campus."

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