08/02/2024 | Press release | Distributed by Public on 08/02/2024 09:01
Event marketing is crucial to many business marketing strategies, especially in B2B. With events continuing to grow in popularity as a marketing channel (86.4% of event organizers plan to organize the same or more events in 2024 compared to last year), grabbing the attention of event prospects is becoming increasingly challenging. Not only should an event invitation and the surrounding event content stop people in their tracks, but they should be consistent and true to your brand. That's where an event landing page comes in.
Creating a custom event page can be time-consuming and costly, making it challenging to stay within budget. Plus, event planners don't always have the complex skill set needed to develop and design a custom event website, resulting in a time-intensive and cumbersome project. However, innovations, such as Zoom's new page builder feature, available in Zoom Eventsand Zoom Sessions, are helping to remove these obstacles and create consistent, customized end-to-end brand event experiences.
An event landing page is the central hub for all information related to your event. It is a dedicated digital space where attendees can find details about the event, register, view the agenda, learn about speakers, and much more. A well-designed, tailored event page is fundamental for engaging your attendees and ensuring the event's success.
In a nutshell, here's why it's so crucial to have a tailored event page:
Remember, your landing page is often the first impression potential attendees have of your event. By following these guidelines and continuously refining your approach, you'll create a compelling, high-converting event landing page that sets the stage for a successful event.
Creating great event pages just got easier. Our new page builder for Zoom Events and Zoom Sessions puts you in control, no tech skills needed.
Anyone on your team can now make eye-catching event pages using our simple drag-and-drop tool. Pick from a variety of design elements to give each event its own style while staying true to your brand. Need a creative boost? Our AI helpercan quickly generate images and text to inspire you.
This tool does more than just make pages look good. It helps you create a smooth experience for attendees from start to finish. You can keep them engaged and informed from the moment they see your page to after the event ends.
Here's a quick demo to see how it works.
Try Zoom Events' page builder and see how easy it is to make event pages that look great and get results. Your next successful event is just a few clicks away.
Explore all the benefits of our new page builder and learn more about Zoom Eventsand Zoom Sessions. Reach outtoday, we'd love to chat about how Zoom Events solutions can help drive your event strategy forward.