07/02/2024 | Press release | Distributed by Public on 07/02/2024 10:36
It's no secret that visuals are hugely importantin telling the story of your e-commerce brand.
Regardless of how great your product is, if the quality of your visuals doesn't match, you run the risk of losing customers' interest and thereby potential sales.
In the past, scheduling a photoshoot was the only option for e-commerce brands to showcase their products. But in today's digital landscape, the intersection of Computer Generated Imagery (CGI) with Artificial Intelligence (AI) and photography is revolutionizing the way businesses bring their products to life.
When it is done right, AI photography allows endless creativity, enabling brands to see their products in various settings, colors, and configurations without having to coordinate and style a separate photoshoot each time.
Instead of taking photos with a camera, AI photography creates digital images of products using generative AI.
For e-commerce, especially small to medium-sized businesses, the freedom to not spend resources on scheduling a unique photoshoot for each product launch is a game-changer. In a survey conducted by Nfinite, 96% of respondents reported challenges with product imagery creation, and 68% said they often exceed budgets on photoshoots.
Meanwhile, AI photography offers the ability to show products in various colors, angles, and settings without having to physically alter or move the items. This flexibility means that online stores can present their products in the best possible light, often looking as real and with higher quality than actual photographs.
The cost of AI photography varies depending on how much the brand wants to customize the end product's appearance. However, the versatility and adaptability of the software to create the images you and your customers want to see pays for itself in the long run - cutting out the often-extensive editing process of a product photography shoot and the possibility you'll have to re-shoot when the product changes bring huge cost savings to brands, plus the cost of hiring models and photography team and scouting the perfect location.
AI photography is one efficient way to capture your brand in the best light possible.
Here are six of the top benefits of using AI photography for your e-commerce business:
Traditional product photography still has its place in creating authentic, human-driven imagery for your brand. But there are a few key instances where AI photography can bring an advantage:
Visuals are one of the most important aspects of your e-commerce brand. And if you're not using technology to enhance those visuals, you might be spending more time and money than you need to, putting yourself (and your brand) at a disadvantage.
When you partner with Nogin, you'll get all the benefits of working with our award-winning Nogin Studio, where you can leverage our e-commerce photo and video solution to create best-in-class content, lifestyle and e-commerce photos, all at a fraction of a traditional marketing budget.
Nogin offers a whole suite of content services without breaking your bottom line. To learn more and get started, set up a free, no-obligation consultationtoday.