Erika Illiano Featured in BenefitsPro Article

We are proud to announce that Erika Illiano, Partner, Communications Practice Leader at Brown & Brown, has been featured in BenefitsPro for her article, "Breaking Benefits Barriers: Why Approachability is Key to Health Care Literacy." She discusses how tailored communication, personalized benefits education, and simplifying offerings can significantly improve healthcare literacy and increase utilization.

Erika emphasizes that understanding benefits is key to employee satisfaction and retention, offering strategies like decision-support tools, in-person events, and streamlined programs to make navigating healthcare easier for all employees. Whether a veteran employee or a new college graduate hire, workers need more guidance than ever to understand and navigate today's complicated benefits offerings. In fact, according to the Center for Health Care Strategies, 9 out of 10 U.S. adults struggle with health care literacy or understanding their benefits.

"By thinking critically about benefits approachability, employers can boost their employees' health care literacy, see higher utilization rates and heighten morale and satisfaction."

Read more about Erika Illianos' insights in the BenefitsPro article.