09/15/2024 | News release | Archived content
In today's fast-paced digital world, adaptability and efficiency are key. The challenge for many businesses is balancing technical flexibility with evolving business needs. We're excited to announce that Formsis now Generally Available. This powerful feature within Okta Customer Identity Cloud's extensibility offering is set to transform how developers can orchestrate Customer Identity, and how marketing teams collect and activate that data throughout their martech stacks.
Forms is a no-code visual editor that enables developers to orchestrate, personalize, and better secure Identity flows within a tenant's domain. The launch of Forms has generated excitement from developers who now can spend minutes, not hours, customizing signup and login flows exactly how they need based on their company's unique requirements. Ultimately, Forms helps deliver frictionless customer experiences while reducing costs and time to market.
When we think about a customer's total solution, it's more than just the product out of the box. We understand that various use cases and customizations require extending an Identity solution. That's why we offer Actions, Auth0 Marketplace, and Forms, enabling customers to leverage the full spectrum of tools, from pro-code to a no-code drag-and-drop interface.
Kaitlin Sawyer, Software Engineer, Product Delivery at Submittable, shares the impact Forms has had:"Forms no-code functionality has made building customized user experiences easier, faster and more secure for our teams, and more importantly helped provide an integrated frictionless experience for our customers."
It's exciting to see how customers like Submittable are already seeing success with Forms and are using it to unlock use cases like account linking to bolster security and make end-user experiences more seamless.
Frictionless signup and login experiences can be make-or-break for customers, and there's no one-size-fits-all solution for organizations. With Forms, companies can leverage Customer Identity to help drive revenue (like boosting conversion rates), keep security in check, and win over customers with frictionless experiences at every touchpoint.
Today's consumers make decisions based on efficiency and ease. Frustration or time-consuming processes often lead them to abandon services or intentionally provide incorrect information. Progressive profiling offers a far superior alternative while still enabling you to build 360-degree customer views. This data collection method gradually builds a comprehensive picture of your customers, enhancing relationships and fostering trust over time.
Forms enables progressive profiling by allowing you to collect relevant and timely customer data at different stages of their journey, enhancing your ability to tailor interactions and personalize experiences. By leveraging Forms for progressive profiling, you can build richer profiles, enhance personalization to drive conversion rates, and better target your customers every time.
Forms provides a visual editor with an intuitive interface to design, adjust, and deploy forms quickly. From pre-built templates and debugger mode to new CI/CD capabilitiesand new components, there's a lot to explore.
Developers benefit from this by not having to spend hours of development time coding and customizing signup and login experiences.
Looking for developer resources? Visit the Forms feature pageand Forms template pageto discover how it works, use cases, templates, and more.