Loughborough Sport enters partnership with VALD

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As part of the agreement, VALD has provided the university with its state-of-the-art sport technology equipment, which has been implemented across Loughborough's teaching and performance departments.

This includes an installation in Powerbase gym with practitioners and athletes benefitting from VALD's products such as ForceDecks Lite; SmartSpeed; ForceFrame; and NordBord.

In a first-of-its-kind move in a gym setting, VALD's portable ForceDecks Lites have been fully integrated into the lifting platforms allowing for real-time data capture in a live environment.

ForceDecks are also a removable product which have been used in other multi-sport locations on campus.

Further to this, a mobile testing hub has also launched showcasing a variety of additional VALD products.

The two organisations will also collaborate to identify research opportunities that will be potentially undertaken by academic colleagues at Loughborough.

Rich Ellis, Deputy Director of Sport (Head of Sport Commercial Partnerships and Facilities), Loughborough University said: "VALD's reputation as one of the world's leading high performance technology providers speaks for itself. We're thrilled to have agreed to work collaboratively over the next 12 months.

"The team's expertise shines through in abundance and the partnership will undoubtedly strengthen our already enviable performance sport offer."

Olivia Murphy, Deputy Director of Sport (Performance Director) at Loughborough University, added, "Over the short period we've been working with VALD, we've seen a positive trajectory in our athletes' performance.

"At Loughborough, we're always looking to innovate, learn, and improve. Working alongside VALD will enable us to stay ahead of our competitors through additional insight provided to our practitioners, support staff, and ultimately, our athletes."

Laurie Malone, CEO, VALD, said: "We're incredibly excited to partner with Loughborough Sport, one of the world's most respected institutions in sports performance and innovation.

"This collaboration showcases the versatility of our technology in both educational and sporting environments while giving Loughborough's elite athletes, students and staff access to cutting-edge insights into physical performance.

"We look forward to working with Loughborough to push the boundaries of sports performance and research."

For more information on VALD, visit its website here: www.valdperformance.com/

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