Meet Salesforce CTOs: Experts on Demand to Implement Data and AI Solutions

Now available through Salesforce Professional Services, customers can engage Salesforce Chief Technology Officers (CTOs) as trusted advisors to work alongside their teams to achieve their data and AI goals. Salesforce CTOs join a wide range of complementary Success Plan offerings and partner ecosystem solutions designed to help customers innovate faster.

Why it matters: Over 80% of business leaders expect generative AI to lower business costs and increase revenue. To reach those outcomes faster, organizations are engaging Salesforce Professional Services to connect and harmonize their data to drive productivity and personalization with predictive and generative AI across the customer journey. A 2024 Forrester research report, "The Total Economic Impact Of Salesforce Professional Services ", found:

• 95% of Salesforce Professional Services customers experienced better and faster innovation
• 93% reduced time to reach project outcomes
• 88% helped improve risk mitigation and security

Go deeper: With deep expertise in Salesforce implementations and innovation, Salesforce CTOs offer any organization a white-glove experience on the road to achieving their AI and data goals. For example, customers can embed a Salesforce CTO to work alongside their team, understand their organization, and collaborate on a tailored plan for every stage of their journey. Depending on a customer's goals, Salesforce CTOs can provide expert advisory services including:

• Guidance for current and future roadmaps: Salesforce CTOs will help customers build for future growth by developing a long-term strategy and a clear, step-by-step plan to not only get the most ROI out of their data and AI, but to also maximize the value of their entire Salesforce investment.
• Robust data and integration strategies: Salesforce CTOs develop data management and governance strategies so customers can safely use trusted generative AI in their CRM.
• Enterprise-wide platform architecture: Salesforce CTOs design companies' enterprise architecture so Salesforce and any other systems work together to support the business's goals, while being agile and prepared for innovation.

Salesforce perspective: "Companies are moving fast to take advantage of the opportunities that data and AI can bring to their business. However, if done too quickly and without the right advisor, companies may implement technologies incorrectly, or ones that are entirely ill-suited to their business needs. With Salesforce CTOs, customers can count on a trusted advisor to guide them through taking full advantage of the Einstein 1 Platform, ensuring they are architecting reusable components for the future, creating an environment that allows for experimentation, and quickly deploying AI solutions for success both today and tomorrow." - Mark Wakelin, Executive Vice President of Global Professional Services

With Salesforce CTOs, customers can count on a trusted advisor to guide them through taking full advantage of the Einstein 1 Platform, ensuring they are architecting reusable components for the future, creating an environment that allows for experimentation, and quickly deploying AI solutions for success both today and tomorrow.

Mark Wakelin, Executive Vice President of Global Professional Services

Customer perspective: "Bombardier's mission is to understand our customers so deeply as to anticipate their unspoken needs. In Salesforce CTOs, we found a shared DNA for that mission - trusted advisors and willing partners who got in the cockpit with us, analyzed our business, and built a strategic plan to meet our goals. We're excited to keep working with Salesforce to harness the power of data and AI, boost productivity, and deliver an exceptional customer experience driven by proactive insights." - Sandra Tymchuk, Senior Director of Sales Strategy and Enablement, Bombardier

Explore more:

• Learn more about Salesforce CTOs, now available to Salesforce enterprise customers globally
• Want to work with Professional Services? Get in touch with here or call 1-800-664-9073

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