The Latin Grammys Countdown Starts Now: Inside Our Two-Day Casa Spotify Miami Celebration

On November 14, the Latin Grammys will return to Miami to honor the artists and industry professionals who make Latin music the global phenomenon it is today. In the lead-up to the awards show, which marks its 25th anniversary this year, Spotify is turning up the volume with Casa Spotify Miami. This two-day celebration will culminate in a live concert, bringing fans closer to some of the most exciting artists shaping Latin music today.

The Casa Spotify Miami lineup

On November 11 and 12, Spotify's Miami headquarters will transform into a buzzing hub for artists, labels, and key players across the Latin music world. We'll host listening sessions, connect artists and songwriters with industry professionals, and unveil our brand-new permanent studio, a dedicated space designed to empower Latin creators and propel their music onto the global stage.

Then, on the evening of November 12, Casa Spotify Miami will take the party to Wynwood Marketplace, located in the heart of the city's art and entertainment district. Fans will be treated to an evening of unmissable performances by both emerging and established artists, including some of this year's nominees.

Rising Venezuelan pop artist Joaquinaand Colombian Afrobeats newcomer Kapowill kick off the showcase. Up next: Mexican genre-bending trio Latin Mafia(nominated for Best New Artist), Argentine pop star Emilia(nominated for Best Pop Vocal Album), and Venezuelan singer-producer Danny Ocean, who blends reggaeton and pop (nominated for Song of the Year and Best Pop Song). We'll close out Casa Spotify Miami in style, with help from our headliners: Colombian hitmakers Ryan Castroand Blessd.

Guests will also have the chance to immerse themselves in Latin culture with special activations, local food and drinks, and limited-edition merch.

Uplifting the Latin music community

Casa Spotify Miami is more than a warm-up for the Latin Grammys-it showcases Spotify's commitment to the Latin music industry. From championing emerging subgenresto maintaining our flagship Viva Latino playlist, Spotify is proud to celebrate Latin music and its rich tapestry of styles and sounds.

Want to discover the hottest tracks from top Latin artists? Press play on Viva Latino.