Michaels Companies Inc.
08/14/2024 | Press release | Distributed by Public on 08/14/2024 07:08
IT’S SHOWTIME! Michaels Unveils Exclusive Beetlejuice Beetlejuice DIY Projects and Online Classes Inspired by this Fall’s Highly Anticipated Film
Create your own character costumes, iconic décor, and movie-themed party essentials with step-by-step instructions and supplies only at Michaels.com
IRVING, TX (Aug. 14, 2024) - Michaels, in partnership with Warner Bros. Discovery Global Consumer Products, today unveiled a ghoulish collection of exclusive Beetlejuice Beetlejuice projects and free online classes in celebration of the highly-anticipated sequel releasing only in theaters and IMAX on September 6, 2024 nationwide. Fans can now visit Michaels.com to bring the film's iconic characters and eerie scenes to life (or the Afterlife) with 10 official projects featuring step-by-step instructions and convenient, one-click shoppable supplies lists, along with two free expert-led online classes.
As the Halloween headquarters for everything to create anything and the film's official DIY destination, Michaels is bringing fans a spooktacular array of DIY projects to celebrate the return of Beetlejuice. Recreate iconic memorabilia from the film, DIY your favorite character costumes, or be the Ghost with the Most and make your own Beetlejuice Beetlejuice-themed party essentials. With supplies lists starting at under $19.00, and two free expert-led virtual classes taking place on September 26 and October 3, Michaels has everything you need to immerse yourself in mayhem and mischief without breaking the bank.
Creepy-Crawly Costumes
Stand out this Halloween with easy-to-follow Beetlejuice Beetlejuice costumes. Whether you want to don Beetlejuice's legendary black-and-white suit, Lydia's unforgettable original red wedding dress, or quirky Bob the Shrinker's new uniform, Michaels has all of the fabrics, dyes, craft paints, and more to transform into the iconic characters you love.
Otherworldly Halloween Décor
This Halloween, give your home a supernatural makeover by DIY'ing iconic décor and memorabilia from fan-favorite film moments. Make your own "Handbook for the Recently Deceased," illuminated Betelgeuse Betelgeuse sign, and Betelgeuse Tombstone to bring a touch of the Afterlife to your space.
Be the (After)life of the Party
Host a Beetlejuice Beetlejuice-themed party with Halloween party and baking essentials from Michaels! Michaels offers everything you need to impress your guests, from DIY décor and baking supplies to balloons and favors. Create a green and black balloon arch, set up a striped backdrop, and whip up Sandworm-themed treats to ensure your celebration is both festive and frightful.
To sign up for one of Michales' free Beetlejuice Beetlejuice online classes, visit michaels.com/classes. To explore the rest of Michaels' exclusive Beetlejuice Beetlejuice projects, visit michaels.com/projects, and be sure to check out Beetlejuice Beetlejuice releasing only in theaters and IMAX on September 6, 2024 nationwide!
About The Michaels Companies, Inc.
At The Michaels Companies Inc, our purpose is to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
About "BEETLEJUICE BEETLEJUICE"
Beetlejuice is back! Oscar-nominated, singular creative visionary Tim Burton and Oscar nominee and star Michael Keaton reunite for "Beetlejuice Beetlejuice," the long-awaited sequel to Burton's award-winning "Beetlejuice." Keaton returns to his iconic, role alongside Oscar nominee Winona Ryder as Lydia Deetz and two-time Emmy winner Catherine O'Hara as Delia Deetz, with new cast members Justin Theroux, Monica Bellucci, Arthur Conti in his feature film debut, with Emmy nominee Jenna Ortega as Lydia's daughter, Astrid, and Oscar nominee Willem Dafoe.
After an unexpected family tragedy, three generations of the Deetz family return home to Winter River. Still haunted by Beetlejuice, Lydia's life is turned upside down when her rebellious teenage daughter, Astrid, discovers the mysterious model of the town in the attic and the portal to the Afterlife is accidentally opened. With trouble brewing in both realms, it's only a matter of time until someone says Beetlejuice's name three times and the mischievous demon returns to unleash his very own brand of mayhem.
Burton, a genre unto himself, directs from a screenplay by Alfred Gough & Miles Millar, story by Gough & Millar and Seth Grahame-Smith, based on characters created by Michael McDowell & Larry Wilson. The film's producers are Marc Toberoff, Dede Gardner, Jeremy Kleiner, Tommy Harper and Burton, with Sara Desmond, Katterli Frauenfelder, Gough, Millar, Larry Wilson, Laurence Senelick and Brad Pitt executive producing.
A Warner Bros. Pictures presentation, "Beetlejuice Beetlejuice" will be released only in theaters and IMAX on September 6, 2024 nationwide, and internationally beginning 4 September 2024. It will be distributed worldwide by Warner Bros. Pictures.
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Media Contact
Rachel Petersen