Here’s a First Look at Babies“R”Us at Kohl’s Coming to 200 Stores this Fall

• Kohl's shoppers can now find an expanded assortment of family-favorite brands in select stores and online
• Kohl's introduces Motherhood as exclusive in-store maternity brand, bolstering product offerings for expecting families
  

Babies"R"Us at Kohl's has officially arrived. Expecting and experienced parents can now shop Kohl's curated assortment of trusted baby brands online at Kohls.com and Babies"R"Us at Kohl's in select stores. The first stores are starting to open their shops now, and we will continue to open these new experiences over the next few months until all 200 shops are open this fall.

Kohl's is the Destination for Families
Kohl's is committed to serving today's families at every stage of their journey. With the addition of Babies"R"Us at Kohl's, shoppers will find thousands of new products across 90 brands, making Kohl's the ultimate destination for families.

The new Babies"R"Us at Kohl's features the best in baby gear, activity, bath, furniture, feeding, and safety while complementing Kohl's existing assortment of baby apparel, which can be found directly adjacent to Babies"R"Us in-store. Kohl's continues to strengthen its baby and kids offerings with new brands such as Nike baby essentials, Huggies and Just Born. Customer favorite, Little Co. by Lauren Conrad, is also expanding to more Kohl's stores based on the strong success the brand has achieved in recent years.

Also adjacent to the Babies"R"Us shops, Kohl's is introducing Motherhood as its new, exclusive in-store maternity brand. Kohl's Motherhood assortment offers expecting mothers quality basics and options for every occasion, including dresses, tops, bottoms, sleepwear, and intimates.

The Brands That Parents Know and Love
Babies"R"Us at Kohl's provides a comprehensive shopping experience for growing and established families, bringing together the top, trusted brands for baby care. Some of the leading brands shoppers will find include:

• Baby Gear: Baby Bjorn, Britax, Chicco, Halo, Maxi Cosi, Nanit, Safety 1st
• Activity & Toys: Baby Einstein, Fisher-Price, Itzy Ritzy, Skip Hop, Lamaze
• Bath: Aveeno, Burt's Bees, Frida Baby, Hello Bello, Honest, Johnson's Baby
• Furniture: DaVinci, Storkcraft, Graco, Delta Children, Sealy
• Accessories: Baby Brezza, Boon, Dr. Brown's, EZPZ, Itzy Ritzy, MAM, Munchkin, Oxo Tot, Philips Avent
  

An Immersive In-Store Experience
The in-store Babies"R"Us experience is designed to offer shoppers the opportunity to interact with the product. With some of the top strollers, car seats and bassinets on display, parents can see and feel these important items to choose the gear right for their lifestyle and feel confident in their purchases.

Here's a first look at how Babies"R"Us at Kohl's is coming to life in-store:

Shop Babies"R"Us at Kohl's Today
The first Babies"R"Us shops are now open in select stores and will continue opening through fall, with all 200 shops open in time for the holidays. Customers can also shop an expanded assortment online today at Kohls.com. Kohl's Rewards members will earn rewards on every Babies"R"Us purchase both in-store and online, as well as earn and redeem Kohl's Cash on all merchandise, during designated Kohl's Cash events throughout the year.

Stay tuned for more details on the Babies"R"Us at Kohl's registry online, which will be available this fall and offer a wide array of baby gifting options to family and friends across the country.

For photos and video of the new in-store experience, click here. For more details on the Kohl's and Babies"R"Us strategic partnership, find the initial announcement here.

Cautionary Statement Regarding Forward-Looking Information
This article contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "believes," "anticipates," "plans," "may," "intends," "will," "should," "expects" and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on management's then current views and assumptions and, as a result, are subject to certain risks and uncertainties, which could cause the Company's actual results to differ materially from those projected. These risks and uncertainties include, but are not limited to, risks described more fully in Item 1A in the Company's Annual Report on Form 10-K, which are expressly incorporated herein by reference, and other factors as may periodically be described in the Company's filings with the SEC. Forward-looking statements relate to the date initially made, and Kohl's undertakes no obligation to update them.