The Weekly 10: marketing, media and industry statistics to know now — November 13, 2024 edition

From consumers' belief in the quality of private-label brands to the percentage of North American marketers planning to increase spending in 2025, these are the data points we'repaying attention to right now.

80%

The share of U.S. adults who believe the quality of private-label products is as good as, if not better than, name brands, according to an Ipsos survey, per eMarketer. (See also: "The store brands boom: 5 trends to watch now," from Quad Insights.)

15 million

The number of monthly active users (MAUs) that Pinterest added in Q3 - an increase of 11% year-over-year - bringing its total to a record 537 million MAUs, according to Pinterest'slatest earnings report, per Social Media Today.

22%

The share of U.S. Gen Z consumers who plan to do at least some of their holiday shopping on secondhand marketplaces such as Poshmarkand eBay, according to a just-released survey fromsoftware company ShipStation, per Drug Store News.(See also: "2025 seasonal marketing guide - everything retailers and marketers need to know to get ready,"from Quad Insights.)

500,000

The approximate number of local merchantsthat are now part of DoorDash's marketplace, including just-added stores from regional grocers Geissler'sSupermarket,Mar-Val Food Stores, Kowalski's Markets and Milam's Markets, per Retail Brew.

30%

The share of North American marketers who plan to increase spending in 2025, according to a survey conducted by the World Federation of Advertisers and media research firm Ebiquity, per Ad Age.

12%

The average increase in website traffic that first-time TV advertisers experienced during the month they aired their first TV campaign, compared to the six months prior, according to a new report from the Video Advertising Bureau, per Marketing Dive.

50%

The percentage of healthcare providers who'vechanged their prescribing choices because of social media content from influencers or key opinion leaders, according to "The Influence of Influencers Report" from Sermo, a social platform for physicians,and social/digital agency LiveWorld, per MediaPost. (See also: "3 ways to navigate social media for health marketing,"from Quad Insights.)

$1 million

The grand prize amount that Microsoft will award one randomly selected Microsoft Rewards member for using Microsoft-owned platforms, per Windows Central.

30.78%

The average annual percentage rate (APR) for a new store credit card- up more than 6.5points since 2021 - according toLendingTree's just-released "2024 Store Credit Card Report," per Chain Store Age. (See also: "Highlighting the human side in financial services marketing"from Quad Insights.)

7.2million

The number of new subscribers that Warner Bros. Discovery's Max streaming service added in Q3 - itsbiggest-ever quarterly increase - for a total of 110.5 million subs, per CNBC.