The Prime Minister, Shri Narendra Modi has expressed his happiness to announce opening of auction of mementoes, he has received during the public programmes. The proceeds of the auction go to the Namami Gange initiative. Shri Modi urged citizens to participate in the auction by bidding on the mementoes at pmmementos.gov.in.

The Prime Minister wrote on X;

"Every year, I auction the various mementoes I receive during the public programmes. The proceeds of the auction go to the Namami Gange initiative. I'm delighted to share that this year's auction has opened. Do bid for the mementoes you find interesting!