Party with Santini at the K-Way store in Turin for the third stage of the 2024 Tour de France

Party with Santini at the K-Way^® store in Turin for the third stage of the 2024 Tour de France

As the third stage of the Tour de France 2024 arrived in Turin, K-Way^® and Santini hosted a party with a DJ set at the K-Way^® flagship store in Turin, the first ever open in the brand's history, on Monday, July 1^st. Following the success of their two collabs in 2022 and 2023, respectively, the rainproof brand par excellence and the Italian brand Santini Cycling Wear created a Le Vrai 3.0 jacket and a K-Way^® T-shirt customized for the occasion with the lettering Allez! Pédale, pédale! (Come on! Pedal!): an ode to the champions taking on the world's leading men's professional road cycling competition.

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