What's New in Marin - Fall 2024

Meet Advisor, your new AI-powered teammate!

Need help? Marin Advisor is the teammate you've been waiting for. Advisor is an expert in performance marketing, knows your accounts, and is available at your fingertips 24/7. Advisor's chat interface lets you ask questions about your account and get things done with a simple prompt . Learn more here and ask your Marin team to start using Advisor today!

Review the impact of Marin's recommendations

Now, you can easily see how Marin's recommendations have impacted your performance with our Completed Episode Report. This report displays how your campaigns would have performed without Marin's help alongside the actual performance they achieved thanks to Marin's AI. That way, you'll always understand the impact of our optimization and budgeting tools. Ask your Marin representative to enable this dashboard today.

Get your Marin notifications in Slack

You can easily set up Slack notifications to receive your Marin Alerts right in your organization's productivity app. You can receive these alerts as personal notifications or have them sent to a Slack group to notify everyone who needs to stay in the know at once. Learn how to do it here.

Manage budget minimums

Managing your budget isn't just about making sure you don't spend more than allotted, it's also important to ensure you don't spend too little. By underspending, you can have too little budget to have impactful campaigns, or worse, see your budget decreased for low spend. With Ascend, you can be sure you hit your budget right on target every time. To activate budget floors, simply add the rule to your strategies today.

Use Marin to take Reddit Ads to the next level

Marin's latest enhancements help unlock the power of Reddit's communities like never before. This quarter, Marin added optimization and campaign management capabilities to its existing reporting functionality.Now, Marin users have a leg up on the competition with Ascend, the complete optimization suite, and One, Marin's fully customizable automation engine - tools that aren't available in the Reddit Ads UI. Marin gives marketers full-funnel performance insights plus AI-powered forecasting, bidding optimization, and automations to maximize your investment in this key channel. Learn more about how Marin can take your Reddit campaigns to the next level today.

Report on conversion types and custom columns in the Clients grid

Managing and reporting on multiple KPIs is easier than ever. Is your conversion goal sales? Page views? Form fills? All of the above? No problem! Now, you can add all your different conversion data and custom columns to the Clients grid to see how you perform across Marin client accounts. You can analyze performance in any currency right in the grid or add it to your shareable reports and dashboards.

Seamlessly integrate your Amazon S3 data

Leverage Amazon S3 buckets as a data connection source for revenue, conversion, or any critical campaign data in near-real time with our latest platform integration. This further expands our large integration catalog - seamlessly unifying your entire performance marketing data ecosystem. Let your Marin team know that you'd like to integrate your S3 data to get started today.

Let Marin do the landing page error checking for you

When someone clicks on one of your ads, the last thing you want is to send them to a page with an error message. With Marin's always-on error checker, you'll never have to worry about that again. Ask your Marin team to switch on the landing page error checker today, and never waste another dollar on broken links.

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