10/14/2024 | News release | Distributed by Public on 10/14/2024 12:06
Read about how Yoti's tool allows businesses to introduce effective age checks without disrupting user experiences.
techUK's AI adoption collection of case studies showcases examples of how organisations are Putting AI into Action, either through the adoption of AI models within their organisations, or by developing AI tools that can be leveraged by others.
By shining a light on these use cases, techUK hopes to demonstrate examples of best practice from across sectors and from organisations of all sizes.
One third of internet users are under the age of 18. With so many young people online, it's important they have a safe and positive digital experience.
However, a lack of effective age verification online means that organisations can't design age appropriate services and that some children are accessing inappropriate content.
Businesses and regulators around the world are looking at how to check someone's age online. However, not everyone owns or has access to an identity document or credit card, and some people might not wish to share this information on lots of different websites each time they need to prove their age.
Yoti AI facial age estimation can determine a person's age from a live facial image, with no need to check identity documents or share personally identifiable information like name or address. The technology can correctly estimate if someone is above or below a certain age. It can be configured to work with age thresholds based on a business' individual needs or to meet regulatory requirements. For instance, an online retailer could use it to strengthen Challenge 25 age checks, whereas a gaming platform could use it to give players different game features appropriate for their age.
Facial age estimation is an inclusive solution because it does not require people to use an identity document or credit card to prove their age. This is particularly important for children and young people as many don't own or have access to an identity document.
The technology is quick, easy and simple to use with each age estimation taking around one second. This allows businesses to introduce effective age checks without adding unnecessary friction to the user experience.
Facial age estimation is also very private - there is no sharing of personally identifiable information like names, dates of birth or email addresses. The business only receives the age status (such as 'yes this user is over 18'). This allows people to prove their age online anonymously. The image used to estimate someone's age is immediately deleted once their age has been determined. This means there is no big database or honey pot of data for hackers to target.
Fairness: it's important that the technology can help as many people as possible to prove their age in a privacy-preserving, effective and secure way. Therefore, the technology needs to work fairly for different ages, skin tones and genders.
Diverse data set collected in line with GDPR: to achieve this, the technology has been trained with diverse data. The source of the majority of Yoti's training set comes from individuals from around the world who are over 13 and have added identity documents to the Yoti app and are informed about Yoti using their face and month and year of birth to train our age estimation technology. This means Yoti has a diverse set of 13-17 year olds as well as 18-70 year olds to train our algorithm. They're able to opt-out of this processing at any time from within the app settings.
Where there are gaps in the data, Yoti performs data collection exercises by purchasing data from vetted suppliers - all collected with consent and in line with GDPR.
Explainability & regulatory recognition: ensuring the technology is recognised by regulators and explaining how it works in plain English for the people who use it is key.
Yoti runs regulatory roundtables to engage with civil society, the media, businesses and regulators to explain how facial age estimation works, and to build trust and understanding in the technology.
Leading brands have chosen Yoti facial age estimation as an age checking method to improve online safety and create age-appropriate experiences, including Instagram, Sony PlayStation, Epic Games, Yubo, XHamster, Lockwood Publishing, Facebook Dating and OnlyFans. So far, Yoti has completed over 650 million age checks worldwide.
As regulation continues to evolve around the world, businesses are choosing to use facial age estimation as an effective yet frictionless way of checking age.
techUK is coordinating a calendar of events, reports, and insights to demonstrate some of the most significant opportunities for AI adoption in 2024, as well as working with key stakeholders to identify and address current barriers to adoption.
Visit our AI Adoption Hub to learn more, or find our latest activity below.
Read about how Yoti's tool allows businesses to introduce effective age checks without disrupting user experiences.
This case study looks at how Luminance's implementation of its own AI expedited contract review and managed growing workloads.
Learn how KPMG's AVA tool is increasing colleague productivity with AI, whilst maintaining a secure internal environment.
Sign-up to get the latest updates and opportunities from our Technology and Innovation and AI programmes.
Programme Manager - Artificial Intelligence, techUK
Programme Manager - Artificial Intelligence, techUK
Usman joined techUK in January 2024 as Programme Manager for Artificial Intelligence.
His role is to help techUK members of all sizes and across all sectors to adopt AI at scale. This includes identifying the barriers to adoption, considering solutions and how best to maximise AI's potential.
Prior to joining techUK, Usman worked as a policy, government affairs and public affairs professional in the advertising sector. He has also worked in sales and marketing and FinTech.
Usman is a graduate of the London School of Economics and Political Science (MSc), BPP Law School (GDL and LLB) and Queen Mary University of London (BA).
When he isn't working, Usman enjoys spending time with his family and friends. He also has a keen interest in running, reading and travelling.
Email:[email protected]LinkedIn:https://uk.linkedin.com/in/usman-ikhlaq,https://uk.linkedin.com/in/usman-ikhlaq