Achieve Brand Fame and Win the GMV Game: TikTok Unveils New Branding & Commerce Playbooks at TikTok Unboxed

TikTok wrapped up TikTok Unboxed SEA, an event designed to introduce innovative branding and commerce solutions aimed at helping brands and agencies better engage with their target audiences and drive tangible business results.

Held in Singapore, the event focused on practical strategies to leverage TikTok's full-funnel capabilities, for brand building and accelerating Gross Merchandise Value (GMV) growth. In attendance were also marketing leaders from leading brands and agencies including Grab, Dentsu, and Nestlé, who shared key insights on how upper-funnel activations on TikTok are driving full-funnel business impact while harnessing content as a powerful force to engage audiences.

The Evolution of Commerce in Southeast Asia

Commerce in Southeast Asia is undergoing a profound transformation, driven by content-led experiences that merge discovery with purchase, revolutionising how brands and consumers interact. TikTok is at the heart of this shift and as the platform continues to grow, with over 325 million users in Southeast Asia, it has become a powerful player in the region's commerce landscape. The rise of content-driven commerce on the platform has changed the way consumers engage with businesses, allowing them to build awareness, generate interest and drive demand all within the same platform. This is further accelerated by TikTok Shop, the platform's closed-loop shopping ecosystem that combines the power of community, creativity, and commerce to deliver a seamless shopping experience.

In this evolving landscape, TikTok is encouraging businesses to consider the unique opportunities that the platform offers to drive growth and unlock new revenue streams. The platform is also looking to support businesses through this journey by providing the right tools and solutions needed to engage audiences across the funnel, build lasting brand equity, and land strong ROI whilst leveraging TikTok Shop and other platform features to convert engagement into sales.

Unlock Market Potential with New Solutions and e-commerce Guides

A BCG study has found that generative AI can reduce production costs between 5-15%. Recognising this, TikTok has listened, learned, and worked with the most creative marketers across the industry to innovate its advertising products to deliver the best experience to businesses, creators, and the entire TikTok community.

In Southeast Asia, brands can look forward to the introduction of TikTok's new creative AI suite, powered by Gen-AI tools like TikTok One and TikTok Symphony, which will enable them to scale their creative production while shaping content that resonates with audiences globally.

• TikTok One will become a centralised destination for marketers to access TikTok's creative tools. Brands will have access to nearly 2 million TikTok creators, discover top agency and production partners, and insights, including TikTok Creative Exchange, TikTok Creator Marketplace and TikTok Creative Challenge to implement and scale successful TikTok campaigns - all with a single log-in.
• TikTok Symphony will provide businesses access to a video editing suite enabled by generative AI. This will provide marketers with the ability to scale content development, creativity, and productivity on TikTok. With Symphony, everything from writing a script to producing a video and optimising assets will be simple and efficient - fueling real results with a new paradigm of creativity.

With these solutions, TikTok aims to supercharge productivity to help businesses create at scale and is inviting them to come test and learn as the platform looks to continue simplifying and empowering creativity that breaks through.

Beyond product, TikTok will also be releasing an e-commerce playbook that outlines key strategies businesses can adopt for growth based on successful sellers in the region, including:

1. Identifying and nurturing Hero SKUs: These are products that gain significant traction on the platform, often driven by creators and users. An inflection point occurs when an SKU reaches an average of 30 daily orders over the past 30 days, resulting in a 36% uplift in orders over the next 30 days. Similarly, when daily orders surpass an average of 100 over the same period, an additional 60% increase in daily orders is typically observed in the following 30 days.
2. Using a combination of TikTok Shop Ads: Start with Product Shopping Ads (PSA) to achieve the first sale, then utilise Video Shopping Ads (VSA) to extend content reach. LIVE Shopping Ads (LSA) also help to create Super Hero SKUs that drive GMV. This combination has been proven to deliver 2.4 times GMV growth for sellers, as compared to just using two ad formats.
3. Attaining Access to TikTok's Business Accelerator on Seller Center: Supports businesses by offering shop diagnostics and tailored recommendations for success. With these insights, businesses can effectively engage their target audience and achieve sustainable growth on TikTok Shop.

"At TikTok, we understand the challenges that businesses face in driving e-commerce growth, while keeping engagement high. That's why we have developed these innovative solutions-to help businesses remain creative with their branding efforts to inspire discovery and seamlessly convert that engagement into measurable sales. With our new creative ecosystem, we are confident that we can help them scale their presence and succeed in today's fast-paced digital marketplace," said Matty Lin, General Manager, Global Business Solutions, TikTok SEA.

For the full details of our suite of solutions, please visit https://www.tiktok.com/business/en-SG.