New York, NY -Taboola(Nasdaq: TBLA), Taboola, theglobal leader in powering recommendations for the open web, has been re-awarded the Interactive Advertising Bureau (IAB) UK Gold Standard Certification in recognition of its commitment to upholding the latest key advertising industry standards.

The Gold Standard 2.0 is part of IAB's initiative to improve and safeguard the online advertising ecosystem. Started in 2017, it is recognized internationally as a leading initiative for raising the standards of the digital advertising industry for both brands and consumers. To receive Gold Standard Certification, organisations need to demonstrate the highest standards of compliance through a thorough vetting process.

The re-certification means:

• Industry-leading compliance: Taboola meets the latest key advertising industry standards covering digital advertising experience, brand safety, GDPR and ePrivacy law compliance, ad fraud mitigation, and supply chain transparency. Though UK-specific, the Gold Standard certification is highly respected and known worldwide by the IAB and its members for ensuring best practices in digital advertising.
• Industry leadership: Taboola is placed among a select group of around 60 IAB UK members, including major players such as Captify, Dentsu, Meta/Instagram, Publicis, Group M, Havas, OCM, Omnicom Media Group, and The Guardian, who are IAB UK Gold Standard 2.0 certified.
• Working with the best: Taboola can proudly engage with advertisers who commit to working only with Gold Standard-certified companies. This includes leading brands such as Coca-Cola, Mattel, Unilever, and Adidas, who only want to appear in premium, brand safe environments, and are respectful of user experience and privacy.

The awarding represents the latest milestone in Taboola's ongoing commitment to improving standards across its network. Taboola was first awarded the IAB UK Gold Standard Certification in 2022, and prior to that had also achieved Brand Safety Certification by TAG, complementing its pre-existing "Verified by TAG" status, and announced partnerships with leaders in brand safety and suitability such as IAS and MOAT.

Adam Singolda, CEO and Founder, Taboola said:

"The IAB's Gold Standard is a mark of top-tier industry knowledge and expertise. Advertisers flock to tech partners with this seal, and it's clear why. This underscores Taboola's strength in helping partners connect with over 600 million daily users safely and effectively, and we're proud to be re-awarded this certification."

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Notes to Editor

About Taboola

Taboola powers recommendations for the open web, helping people discover things they may like.

The company's platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.

Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy's, Skechers and eBay among key customers.

Learn more at www.taboola.comand follow @taboola on Twitter.

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