Krispy Kreme® Announces Expansion Into Spain

08/01/2024

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CHARLOTTE, N.C.--(BUSINESS WIRE)-- Krispy Kreme, Inc. (NASDAQ: DNUT) today announced a joint venture with Glaseadas Originales to bring one of the world's most loved sweet treats to Spain in 2025. The brand will offer its iconic, fresh doughnuts to Spanish consumers starting with a Hot Light Theater Shop in Madrid.

During the next five years, Krispy Kreme, a minority investor in the venture, expects to create more than 500 fresh points of access across key cities including Madrid, Barcelona, Valencia, and Malaga.

The company's strategy is clear: make their fresh doughnuts available in more places and keep reminding people of the joy that is Krispy Kreme. This expansion is part of their strategic growth plan to bring its world-famous, fresh doughnuts to more consumers around the globe through its capital-efficient hub and spoke model.

"After a tremendous response in Europe following our successful entry into France and the announcement to open in Germany, we couldn't be more excited to bring the Krispy Kreme experience to Spain. We believe our fresh doughnuts will be a wonderful addition to the thriving Spanish food market," said Raphael Duvivier, Krispy Kreme Chief Development Officer.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed™ doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.krispykreme.com and follow us on social: X , Instagram and Facebook .

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties. The words "continue," "towards," "expect," "outlook," "guidance," or similar words, or the negative of these words, identify forward-looking statements. Such forward-looking statements are based on certain assumptions and estimates that we consider reasonable but are subject to various risks and uncertainties and assumptions relating to our operations, financial results, financial conditions, business, prospects, growth strategy and liquidity. Accordingly, there are, or will be, important factors that could cause our actual results to differ materially from those indicated in these statements. The inclusion of this forward-looking information should not be regarded as a representation by us that the future plans, estimates or expectations contemplated by us will be achieved. Our actual results could differ materially from the forward-looking statements included herein. Factors that could cause actual results to differ from those expressed in forward-looking statements include, without limitation, the risks and uncertainties described under the headings "Cautionary Note Regarding Forward-Looking Statements" and "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2023, filed by us with the Securities and Exchange Commission ("SEC") and described in the other filings we make from time to time with the SEC. We believe that these factors include, but are not limited to, the impact of pandemics, changes in consumer preferences, the impact of inflation, and our ability to execute on our omni-channel business strategy. These forward-looking statements are made only as of the date of this document, and we do not undertake any obligation, other than as may be required by applicable law, to update or revise any forward-looking or cautionary statement to reflect changes in assumptions, the occurrence of events, unanticipated or otherwise, or changes in future operating results over time or otherwise.

Source: Krispy Kreme, Inc.